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Shell introduces new generation of premium fuels

/ 09:04 PM May 31, 2012

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MANILA, Philippines – Oil giant Shell will replace its Shell V-Power and Shell Super Premium fuels with a new generation of premium fuels namely: Shell V-Power Nitro+Gasoline, Shell V-Power Nitro+Racing and Shell V-Power Nitro+Diesel starting Friday.

In a product launch Tuesday, Vice President for Retail Pilipinas Shell Petroleum Corporation Anthony Lawrence Yam said the new line of fuels were designed to help improve engine performance and deliver more power and responsiveness compared to Shell standard fuels.

“We have around 120 passionate fuels scientists and specialists across the globe working on the fuels innovation, development and implementation to meet the evolving needs of customers and their cars,” said Mae Ascan, fuel scientist from Shell Global Solutions.


“Shell V-Power Nitro +Gasoline is our latest technology designed to improve performance and act instantly in your engine. The product contains increased detergents designed to prevent and clean-up deposits that affect engine performance. We have also increased the friction modifier content designed to instantly reduce friction in critical engine areas, thereby helping the engine deliver more power,” said Pia Que-Ang, Shell V-Power Brand Manager.

Meanwhile, Ascan said that the same friction modifiers in race fuels they develop for Formula One cars were used in Shell V-Power Nitro+Gasoline.

“Our close-working relationship with Ferrari provides us with an environment to test new fuels in extreme conditions. This gives us a better understanding of what will deliver improved power and performance,” she added.

Shell has been a partner of Ferrari for over 60 years, which has powered 12 World Championship Drivers’ titles and 10 Formula One World Constructors’ Titles.

The Shell V-Power Nitro+ fuels will be on the same price range of its predecessor Shell V-Power and Shell Super premium fuels, said Que-Ang.

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TAGS: Business, Consumer Issues, fuel, Motoring, Premium fuels, Shell
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