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Shell introduces new generation of premium fuels

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MANILA, Philippines – Oil giant Shell will replace its Shell V-Power and Shell Super Premium fuels with a new generation of premium fuels namely: Shell V-Power Nitro+Gasoline, Shell V-Power Nitro+Racing and Shell V-Power Nitro+Diesel starting Friday.

In a product launch Tuesday, Vice President for Retail Pilipinas Shell Petroleum Corporation Anthony Lawrence Yam said the new line of fuels were designed to help improve engine performance and deliver more power and responsiveness compared to Shell standard fuels.

“We have around 120 passionate fuels scientists and specialists across the globe working on the fuels innovation, development and implementation to meet the evolving needs of customers and their cars,” said Mae Ascan, fuel scientist from Shell Global Solutions.

“Shell V-Power Nitro +Gasoline is our latest technology designed to improve performance and act instantly in your engine. The product contains increased detergents designed to prevent and clean-up deposits that affect engine performance. We have also increased the friction modifier content designed to instantly reduce friction in critical engine areas, thereby helping the engine deliver more power,” said Pia Que-Ang, Shell V-Power Brand Manager.

Meanwhile, Ascan said that the same friction modifiers in race fuels they develop for Formula One cars were used in Shell V-Power Nitro+Gasoline.

“Our close-working relationship with Ferrari provides us with an environment to test new fuels in extreme conditions. This gives us a better understanding of what will deliver improved power and performance,” she added.

Shell has been a partner of Ferrari for over 60 years, which has powered 12 World Championship Drivers’ titles and 10 Formula One World Constructors’ Titles.

The Shell V-Power Nitro+ fuels will be on the same price range of its predecessor Shell V-Power and Shell Super premium fuels, said Que-Ang.


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Tags: Business , Consumer Issues , fuel , Motoring , Premium fuels , Shell

  • http://pulse.yahoo.com/_VYOIJWB3T5AQZVG4JRRQHCU2BI John

    I have a Mitsubishi Grandis but once I use any Shell gasoline palyado and the engine really lost power, i dont know what is the reason behind, In my own analysis some Shell gas stations mix something or blend something in order to make money. Because all other brands works very well. Only in SHELL Gas Station that I have this kind of problem.

    • http://pulse.yahoo.com/_SWTZ7L5OAVYJ6CBMEVJD5YUYSM Mike

      Same experience. Hirap ang hatak ng makina kahit V-Power (97 octane) pa yung ipakarga ko compared with 95 octanes of Total’s Protec, Petron’s XCS and Caltex Gold. Baka naman Unleaded gasoline or may water content din yung ni load ng Shell sa V-Power supply tank nila sa station???

  • http://pulse.yahoo.com/_RT6IK2GBYHQR7CJBJQ4URM67JM Default

    This is primarily marketing hype. Here’s an excerpt from an article in Scientific American called “Fact or Fiction?: Premium Gasoline Delivers Premium Benefits to Your Car”: 

    Most modern cars, are designed to employ a specific compression ratio, a measure of how much room is available to the fuel when the piston is at the bottom and the top of the cylinder. This compression ratio—somewhere in the neighborhood of eight to one—tolerates lower octane fuels (such as regular gasoline, good old 87 octane) without knocking. “The compression ratio is fixed by the designer of the engine,” Green says. ‘The regular fuel will burn properly and the premium fuel will burn properly and therefore there is no reason you should pay the extra money.’

    Don’t be fooled. Unless you’re driving a sports car, your car is designed to work optimally with an 87 octane rating gasoline. In the Philippines, the lowest octane rating is already 89 or 91. Even more reason not to go higher and spend on the premium gasolines of the greedy gas companies.

  • http://pulse.yahoo.com/_NPON5WTAIOOBJE52P74TNVO3OU noel

    bago na naman pautot para tumaas ang presyo …………….hehehehehe hay naku baket ba pera na lang ang nasa isip nyo maawa naman kayo sa mga motorista…………….



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