Citibank changes how clients prefer their inquiries addressed

‘Call Me Back’ service of Citibank allows bank clients to leave a message when they prefer to be reached for any assistance or inquiry.

MANILA, Philippines—A pioneer in 24×7 banking, Citibank takes one step further with its “Call Me Back” service that allows bank clients to leave a message when they prefer to be reached for any assistance or inquiry.

This innovative feature is simple to use and free for all bank clients, giving them more flexibility to contact Citibank. The largest foreign bank also makes this service available to clients traveling abroad.

“We will call you back anytime and anywhere you want us to reach you. Just give us your preference—the date and time and your mobile, home or office number. Even if you are going on a trip, just set your desired schedule and you can get the call in New York after your meeting at 5 p.m., while waiting for your connecting flight in Singapore at 6 a.m. or wherever you are,” said Vipin Agrawal, retail banking director for Citibank Philippines.

With the “Call Me Back” service, bank clients no longer need to wait or go through the hotline, and the CitiPhone Officers who make the calls already know what the clients need. “As more and more of our clients use ‘Call Me Back,’ we continue to up the ante in banking convenience and deliver on our unique value propositions,” Agrawal said.

Citibank is focused on providing unparalleled access and responsiveness, full suite of global banking services, and personalized products and services to banking clients. These are the bank’s key value proposition, which it has rolled out across Asia late last year to attract the growing emerging affluent segment.

Agrawal said Citibank Philippines was the first market in Asia to launch “Call Me Back,” which has received a warm reception from users of Citibank Online. Since its introduction in October, most of the inquiries it handled are on fund transfers and bank statements. Clients also used the service to know more about the benefits and features of a banking relationship with Citibank, as well as to activate or find out the balance of their credit cards.

To use “Call Me Back,” go to www.citibank.com.ph and log in to your Citibank Online account. Click on the “Call Me” icon that can be found in the Help Center to request for a call back at a preferred time. Leave a contact number, provide your convenient time and write a note on what the inquiry is about. Submit the request and expect the call from Citibank just the way you want it.

In addition to “Call Me Back,” Citibank introduced a full range of innovative banking services that raise the benchmark for customer experience. For one, clients who open a relationship with Citibank enjoy free local cash withdrawals at over 10,000 ATMs across the country.

Further, bank clients can experience a 20-second pick-up when they call the 24/7 CitiPhone and get access to Citibank Online and Citi Mobile anytime, anywhere in the world.

Experience the convenience of using Citi’s “Call Me Back” service. For any bank inquiry or assistance, log on to your Citibank Online account and expect a return call to your preferred contact number as scheduled.