Quantcast
Latest Stories

Jollibee to introduce flagship brand in Singapore

By

Local fast-food giant Jollibee Foods Corp. has set the platform to bring its flagship hamburger chain brand to Singapore, the wealthiest Southeast Asian country in terms of per capita income.

JFC announced on Wednesday that it had teamed up with Singaporean-owned Beeworks Inc. to form a new unit that will own and operate Jollibee stores in the island nation.

Under the agreement, the parties will establish a company in Singapore, which will be 60-percent owned by JFC’s wholly owned Golden Plate Pte. Ltd. (GPPL) and 40 percent owned by Beeworks. This company will have an initial funding of $1 million.

“GPPL will have full management control of the company while leveraging on Beework’s experience, reputation and network to establish the Jollibee brand in Singapore,” the JFC disclosure said.

JFC described its partner Beeworks as having an extensive business experience in the retail and hospitality sector.

Overseas expansion is part of JFC’s growth strategy. The city-state of Singapore, although with a small population of only 5.18 million as of 2011, has the most affluent consumer base in Southeast Asia with a per capita gross domestic product of $50,916.58.

As of end-March, JFC was operating a total of 2,513 stores globally, 509 of which are overseas and 13 of which were new stores opened in the first quarter of 2012.

JFC is now present in the following countries: China (354 under the Yonghe King, Hong Zhuang Yuan and San Pin Wang brands); 81 in the United States (Jollibee, Red Ribbon, Chowking and Chow Fun; 32 in Vietnam (all Jollibee); 17 in Dubai (all Chowking); 11 in Brunei (all Jollibee); seven in Jeddah (Jollibee); two in Indonesia (Chowking); two in Qatar (Chowking). There is one Jollibee store each in Hong Kong, Qatar and Kuwait.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Fast food , food , jollibee , Philippines , Restaurant , Singapore

  • http://www.facebook.com/people/Ali-Vergel/100000860301008 Ali Vergel

    Finally



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
Advertisement

News

  • 2 killed in apparent Bahrain car bombing
  • SC suspends proctor in 2011 bar exams
  • At barricades, Ukraine insurgents await Easter
  • Solons seek ample protection for bank depositors
  • Tragedies at sea: The Sewol and the Costa Concordia
  • Sports

  • Tottenham beats Fulham 3-1 in Premier League
  • Martino defends Messi, takes blame for Barca fail
  • Vettel hoping for resurgence at Chinese GP
  • MLB pitcher donates $100,000 for Sewol ferry victims
  • Hamilton takes pole at Chinese Grand Prix
  • Lifestyle

  • Levine designs womenswear with help from fiancee
  • Gabriel Garcia Marquez, Nobel laureate, dies at 87
  • Ford Mustang turns 50 atop Empire State Building
  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • Entertainment

  • Myx TV premieres Asian American ‘docu-series’
  • A nutty finale for ‘Scandal,’ TV’s craziest show
  • EXO postpones release of mini album ‘Overdose’
  • ‘X-men’ filmmaker slams ‘fabricated’ sex attack claims
  • Singer Chris Brown’s bodyguard on trial in DC
  • Business

  • Fiat-Chrysler to produce iconic Jeep in China from 2015
  • US commerce secretary spells out economic facet of ‘pivot to Asia’
  • Italy sells luxury state cars on eBay
  • Asian shares mostly up in quiet trade
  • Dollar up in Asia on US jobs data, Ukraine deal
  • Technology

  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • Cesar Chavez movie sparks memories of Fil-Am labor leaders
  • Filipinos in US poised for success
  • Visas for priests and other faith leaders
  • DOH to continue tracking co-passengers of OFW infected with MERS virus
  • 5 Filipinos with MERS in UAE reported in stable condition
  • Marketplace