Latest Stories

Filipinos see income from using Internet


More and more Filipinos find opportunities for improving their incomes through the use of the Internet. AFP FILE PHOTO

More Filipinos are starting to see and take advantage of the opportunities that the Internet provides in helping people set up businesses and improve their incomes in ways that were not possible in the past.

A survey by multinational technology firm Ericsson said Filipino Internet users now use Web for more than just viewing videos on YouTube or posting photos on Facebook.

“(Filipino) respondents were particularly aware of the income opportunities using the Internet could bring,” said Vishnu Singh, regional head of Ericsson’s ConsumerLab.

These opportunities can range from the complex creation of new applications for Internet-enabled smartphones to methods as simple as online selling.

The ConsumerLab survey on the Philippine market, which covered 2,900 respondents, said more than half of people asked said the Internet provides opportunities to generate more income. Meanwhile, over 60 percent of respondents said smartphones are now effective business enablers.

“We’ve seen a lot of creativity in Internet users,” Singh said in a recent briefing earlier.

He said this was driven mainly by the high cost of living in the Philippines, relative to average Filipino’s income level.

“Filipinos are increasingly looking for opportunities to improve their quality of life,” Singh said. “More and more consumers perceive the Internet and the mobile phone can help create new businesses or job opportunities.”

Ericsson said more Filipinos believe that doing business online was now easier due to the prevalence of e-commerce platforms that allow vendors to sell their wares through websites or blogs, and users to pay for these products using electronic payment systems.

However, the biggest challenge that has kept the Internet from improving the lives of more Filipinos was that the Web remained largely inaccessible to the bulk of the population.

Singh said this was a result of a combination of the lack of awareness of what the Internet is, expensive rates and poor network infrastructure in countryside areas.

Data from the country’s Internet providers showed that only 4.7 million people, or about one in every 20 Filipinos, had broadband Internet subscriptions today. Most Filipino Internet users, he said, still preferred to access the Web through neighborhood Internet cafes rather than committing to multi-year Internet service contracts.

Despite this, the company said it was hopeful that Internet usage in the Philippines would continue to pick up, largely because of the emerging popularity of smartphones.

The survey’s results showed that 66 percent of all non-Internet users were interested in accessing the Web primarily using mobile phones.

“From the data we have gathered in our study, it seems there is strong demand for Internet connectivity in the Philippines, particularly for mobile broadband,” Singh said.

He said the strong demand from the market and the increasing affordability of Internet-enabled mobile devices drive Internet usage growth in the Philippines. “The potential could be even greater if the network infrastructure is improved, Internet awareness programs are introduced and right pricing and packaging are offered to the consumers,” he said.

Also driving the growth of Internet usage was the continued migration of Filipinos to find greener pastures overseas.

Families they leave behind, Singh said, use Internet video and voice applications to keep in touch with their loved ones.

“For families, video calls are an important means to keep in touch,” he said.

Amid the expected surge in demand, Ericsson said Internet service providers need to step up efforts to improve quality and reliability of their offerings.

Ericsson said consumer demands have become more sophisticated, and that most users surveyed expressed a willingness to pay more money for better services.

“Service providers need to have a deeper understanding of their customers’ changing demands, and to deliver on those expectations,” Singh said.

“Customers will impulsively react to poor experience, so the key is to solve their problems and improve the experience at the various touch points that impact the customer journey,” he added.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Business , incomes , Internet , IT , Philippines

  • http://profile.yahoo.com/BNNCTKSGU2NEOXPN5AM3O2HRUI FOREST

    Internet purchases here can never grow large as long as the Filipino Post Office continues to offer unreliable deliver service.   Many overseas companies will not even deliver here, and when they do the delivery charges are very, very high.   Then, there are the corrupt customs officials at delivery landing points, such as Clark, who charge whatever they wish, mostly going into their pockets!

    • http://pulse.yahoo.com/_DYGXVUACJVVIBXOSYKDOELZRUE JamesB

       Well, that just means some people will just have to find creative means to bypass customs and even the BIR.

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


  • Security in place for Obama as police hope for ‘peaceful’ visit
  • Retired SC justice Lorenzo Relova; 98
  • Ligots fight 2nd forfeiture case
  • PH will be partly cloudy in afternoon, evening—Pagasa
  • Ex-COA chief nabbed for plunder
  • Sports

  • Sharapova advances to Stuttgart quarterfinals
  • Galedo caps ride of redemption
  • Beermen, Express dispute second semis slot today
  • Lady Agilas upset Lady Bulldogs in four sets
  • NLEX roars to 7th D-League win
  • Lifestyle

  • ‘Recovered’ Banksy works on display ahead of sale
  • Marinduque: Visiting the ‘palm of the ocean’
  • First at Vatican in 60 years
  • How Jing Monis Salon gave Krissy the pixie
  • Want to be a supermodel? Work on your inner beauty, says Joey Espino
  • Entertainment

  • Paul McCartney to play at Candlestick concert
  • Kristoffer Martin: from thug to gay teen
  • Has Ai Ai fallen deeply with ‘sireno?’
  • California court won’t review Jackson doctor case
  • Cris Villonco on play adapted from different medium
  • Business

  • PAL hailed for ban on shark fin cargo
  • BSP to change tint of P100 bill
  • Nielsen sees car buying boom in the Philippines
  • How author of best-seller exposed ‘one percent’ economic elite
  • Bangko Sentral readies new bank lending rules
  • Technology

  • Cloud strength helps Microsoft earnings top Street
  • Vatican announces hashtag for April 27 canonizations
  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • Opinion

  • Editorial Cartoon, April 25, 2014
  • No deal, Janet
  • Like making Al Capone a witness vs his gang
  • MERS-CoV and mothers
  • A graduation story
  • Global Nation

  • Only 4 Etihad passengers not accounted for
  • Abandoned in Malta,15 PH seamen return
  • Senator hopes PH will also get same vow
  • HK victims to get P115M; traders raised money
  • Afghan hospital guard kills 3 US doctors, including Fil-Am pediatrician
  • Marketplace