Fast-food chain’s refreshing interiors elevate dining experienceBy Theresa S. Samaniego
Philippine Daily Inquirer
For decades now, Filipino consumers have been smitten by its wide, jolly eyes and endearing smile—not to mention the “Langhap Sarap” Pinoy products that this charming character named Jollibee have since introduced to the palate of most Filipino children.
And while Jollibee, the No. 1 fast-food chain in the country, has been around for some time, it never fails to raise the level of dining experience of its customers.
Recently, Jollibee unveiled its latest and newest branch located on Amang Rodriguez, corner Marcos Highway in Pasig City. The 15th Jollibee branch in Pasig sports a modern, stylish design with refreshing interiors that contribute to a more relaxing ambience.
“At Jollibee, we constantly innovate and find ways to give our customers a pleasant dining experience, especially since most of them consider our stores as their second home,” said Joel Villamayor, assistant vice president and head of Jollibee Marketing’s retail team.
The new look embodies the store’s strong commitment to its loyal clients whom it believes deserved to be provided with fresh and up-to-date dining venue.
“This fresh design shows our commitment to make our stores look more universal and at par with global standards that if you put it in a different country, it will go head-on against international brands,” added Maricar Zaldarriaga, Jollibee’s design consultant.
Easily spotted for its bright and familiar signage, customers will notice the impressive two-story façade of the new Jollibee store, which was done in warm earth tones and artfully punctuated by large windows with red lines, thus providing a smooth flow. The store also features an al fresco dining area that’s accentuated by bamboo trees for a more Zen-like atmosphere.
Upon entry, customers are greeted by a high ceiling that is further emphasized with natural lighting made possible through the big windows installed in the store.
According to the company, the store’s interiors are further enhanced by the furniture used by its designers such as the plush seats that come in red, purple and pewter shades—all cozy enough to serve as a nook for groups of friends who want to lounge around and just bond. The tables’ neutral earth tones also give the store a classy and grounded appeal.
Meanwhile, the store’s counter has been made out of a solid-white block with small mosaics of red and yellow as base, while the restrooms were redesigned for the utmost comfort of the guests, complete with a sustainable design that uses environment-friendly water technology.
The company further explained that the new store also has on its second floor, a wide party area that will serve as a perfect venue for birthdays and other momentous occasions among families and friends. With touches of green, yellow, blue and red, the party room evokes a playful charm that both young ones and the young at-heart will definitely appreciate.
But despite sporting a new and fresh look, Jollibee stresses that it remains to be, for most Filipinos, the best place to hang out, to enjoy great-tasting food and most of all, to feel right at home.
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