AirAsia banks on social mediaBy Paolo G. Montecillo
Philippine Daily Inquirer
AirAsia Philippines Inc., the Philippine unit of Malaysian budget carrier giant AirAsia Berhad, has tapped social media to promote its new flights that started last March.
In a statement, AirAsia Inc. said it had launched a new seat sale to its first three domestic destinations out of its hub in Clark, Pampanga exclusively for the company’s Facebook fans.
Under the new all-in offering, one-way tickets to Kalibo, Puerto Princesa and Davao would be sold for as low as P799 per passenger. AirAsia’s all-in promo fares include base fare, fuel surcharge, processing fee and government mandated fees such as aviation security fee and value-added taxes.
“Guests are able to avail of this promo by ‘liking’ facebook.com/AirAsiaPhilippines starting 2 to 6 May 2012,” the company said on Friday.
“This promo is exclusively for our loyal Facebook fans around the world who have been very supportive since we launched our domestic flights more than a month ago,” AirAsia president and CEO Maan Hontiveros said in a statement.
“They openly share their ideas and thoughts and we do listen to them, respond to their queries and appreciate their feedback. AirAsia is a sociable brand and we embrace social media as it provides a platform for us to communicate with our guests and fans,” she said.
Passengers that avail of the tickets will be able to use them from June 1, 2012 to September 30, 2013.
“We are the newest low-fare air carrier and we have the youngest fleet with brand new Airbus A320s but, proud to say, very mature and experienced pilots and young, but well trained and experienced cabin crew,” Hontiveros said.
“We are here to provide our guests with safe, reliable flights at very affordable prices,” she said.
AirAsia began servicing the Filipino people in March 28, 2012 when it launched daily flights from Clark International Airport to popular tourism destinations of Kalibo in the Visayas and Davao in Mindanao. The Puerto Princesa flights were launched in April.
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