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Citi Philippines, INQUIRER.net relaunch partnership in personal finance series online



MANILA, Philippines — Citi Philippines relaunches its successful partnership with INQUIRER.net in the financial literacy series entitled, “Take Charge of Your Money.”

“Take Charge of Your Money” was a weekly section on personal finance management which was published in the online version of the Inquirer. The series covered a wide range of topics from planning and budgeting to spending and investing, and emphasized the importance of mapping out your financial goals and finding a way to achieve them. Starting out as a regular column, it soon became an interactive discussion as readers began to send in their questions on personal money matters.

The most popular articles from the editorial series are now accessible from the Personal Finance tab of Citibank Online (www.citibank.com.ph).

“Take Charge of Your Money was a widely read editorial series, and we’re pleased to be working anew with INQUIRER.net to introduce the articles to a new audience.  At Citi, we understand too well the importance of planning one’s financial future – it’s never too late, but it’s never too early either.  Driving the discussion with our clients and the general public is something we are deeply committed to doing, and Take Charge of Your Money is one of our most successful platforms,” said Citi Corporate Affairs Director Aneth Lim.

Starting with computing your net worth, the editorial series also shows you how to make a financial plan, how financial needs evolve whether you’re 30 or 60, along with tips on how to save and invest wisely. The benefits of online banking and the ABCs of credit cards are also discussed.

“Take Charge of Your Money has enjoyed wide readership on INQUIRER.net because of its practical tips on sound financial management.  Overseas Filipino Workers, which comprise a large part of our audience, seeking to invest their hard-earned money wisely, budding entrepreneurs, and families learning the ropes of sound budgeting read the series regularly,” said Lynette Ordoñez-Luna, Executive Editor, INQUIRER.net.

In the Philippines, financial literacy and consumer education are the Bank’s main priorities, and Citi has ongoing initiatives that extend across ages and income segments. Also accessible via Citibank Online are the Financial Goal Planner, an online tool to help you understand what it takes for you to attain your goals and dreams, and Use Credit Wisely, a guide to managing credit responsibly.

“As Citi turns 200 years in 2012, we reaffirm our commitment to provide best-in-class products and services as well as the tools that can help individuals and families make the best financial decisions and secure their financial future,” concluded Lim.


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Tags: Business , CitiPhilippines , Internet , partnership , Personal finance



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