Kenny Rogers Roasters expands


12:10 AM November 18th, 2011

By: Abigail L. Ho, November 18th, 2011 12:10 AM

Epicurean Partners Exchange Inc., the local franchisee of the Kenny Rogers Roasters brand, will be spending between P120 million and P250 million next year to open eight to 10 restaurants.

In an interview Thursday, Epicurean Partners and Kenny Rogers Roasters-Philippines general manager Danny Pumarega said each restaurant required an investment of P15 million to P25 million, depending on size and location.

Of the eight stores to be opened next year, two will be in Makati City and three in Quezon City.

Two new Kenny Rogers Roasters outlets would also be built in gas stations along the North and South Luzon Expressways, while another one would rise inside SM Baguio.

Pumarega said Epicurean Partners was also looking at setting up Kenny Rogers Roasters stores in Cebu (where it already has one branch), Davao, and Boracay Island.

The company used to have two Kenny Rogers Roasters stores in Davao, but these had since been shut down, he related.

“For areas outside Metro Manila, we really need to get franchisees because they know their market better, and they are always there to watch the business,” he said.

There are 41 Kenny Rogers Roasters branches in the country, seven of which are owned by franchisees.

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