Sharper focus towards sustained profitability
[Ed. Note: These are excerpts from a speech delivered in Anchor Land Holdings’ annual stockholders meeting last June 28.]
Anchor Land was able to sustain strong profitability and asset growth in 2017 by taking advantage of the country’s strong macroeconomic fundamentals, driven mainly by an impressive GDP growth and robust infrastructure spending that, in turn, attracted more investors to our shores.
This sustained profitability has allowed us to diversify into areas outside of our stronghold in Manila’s Chinatown.
This is in line with our business philosophy to always look for new opportunities, to identify and create new niches, and to further strengthen our core business in the luxury residential segment.
Market segmentation
As an integral part of its commitment to shareholders and customers, Anchor Land continues to refine its business processes to make them more responsive and attuned to changing business environments brought about by evolving market trends and developments.
In 2017, the company undertook a comprehensive review of its product offerings, taking into consideration emerging growth centers and changing customer profiles. The result is a clear segmentation of all projects and a better targeting of potential buyers.
The segmentation puts Anchor Land’s products under four major categories: residential, hotels and resorts, office and commercial developments. This enables the company to prioritize conceptual and actual development works according to the most optimized returns on capital and human resource investments.
This provides Anchor Land a sharper focus in the execution of its business model, resulting in more efficient systems and procedures for the benefit of both clients and shareholders.
Dynamic cycle of excellence
The segmentation initiative adheres to the company’s well-established business philosophy that starts from the policies set by the Board of Directors and ably implemented by an expert management team with a deep understanding of the Philippine real estate market.
This management expertise is perfectly complemented by a highly specialized marketing and sales force that is thoroughly trained on product knowledge and market trends that translates to the customer’s better appreciation of owning an Anchor Land property.
These are all underscored by a positive customer service experience and feedback mechanism that helps top management in the conceptualization and development of future projects.
The result is a dynamic cycle of business excellence that has become a key Anchor Land formula for continuing success.
(Our) current projects (are) Monarch Parksuites, one of Anchor Land’s biggest residential developments to date (and which is) located at the dynamic Aseana Business Park in the Bay City; Oxford Parksuites, a luxurious 39-storey residential condominium in the heart of Manila’s Binondo district; Baylife Venue, positioned to become the country’s biggest Chinese seafood restaurant in terms of both seating capacity and product offering; the ongoing redevelopment of the Admiral Hotel; Admiral Grandsuites, the luxury residential component of Anchor Land’s premium Admiral property development along Roxas Boulevard; Anchor Land Corporate Center at the Bay City; Anchor Grandsuites, set to become the tallest structure not only in Manila’s Chinatown but in all Chinatowns all over the world upon completion; Cosmo Suites in Pasay City, Anchor Land’s initial foray in the bed space facility development; and Princeview Parksuites in Manila’s Chinatown.
Future Projects (include) 202 Peak Lane, a residential property in Davao City; Copeton Baysuites, Anchor Land’s fifth project at the Bay City within the Entertainment City district; Juan Luna Logistics in Manila’s Chinatown; 8 Alonzo Parksuites, a luxurious 49-storey residential condominium that will rise in the heart of Binondo; Boracay Hotel and Resort Development; and Coron Hotel and Resort Development.
All of the above projects underscore Anchor Land’s commitment to provide our stakeholders optimum returns while at the same time ensuring long-term growth and stability by being at the forefront of industry trends.
This is what a sharper focus is all about. This is what Anchor Land always stands for.
Elizabeth L. Ventura is president and director of publicly listed Anchor Land Holdings.
