Choices millennials make
Illustrations by Steph Bravo
They are mostly tech-savvy, thirsty for travels abroad, and often on the lookout for great, new adventures.
Today’s millennials, who make up a huge chunk of the country’s population, are indeed mostly inclined to have more “experience.” But in doing so, they also remain smart and practical in their choices.
They are thus drawn to products and services that would not only suit their modern lifestyles, but would also offer them the best value for their money—be it on the choice of food, clothing, their everyday needs, and even with the kind of investments they prefer.
One type of purchase that seems to be always on the list is a home or a condominium unit.
Given the millennials’ preference for independence, many of them make owning a place of their own a topmost priority—a development that has driven many property developers to create projects suited for them.
So what are the usual considerations of today’s millennials? Here are some of the so-called essentials that most millennials keep on their list.
1 Value for money
It is a given that millennials would only want the best value for every purchase they make. And by best value, this means that they look for more than just quality in their projects. A primary consideration is how a certain asset, over time, will appreciate in the long term.
For condo developments, the value for money comes from a number of things: a quality and sturdy structure, world class amenities, a good property management arm, and a dependable after sales service—all of which would help create more value for the project and thus boost prices.
2 Location, accessibility
This is a mobile generation—always on the go and would want to have access to almost everything in an instant.
Thus, one major factor that millennials always take into great consideration is the location of the property and its accessibility to various modes of transportation and major roads.
Given the worsening traffic in the metro, most millennials now prefer a home that would allow an easy commute to and from work, and one that is near key establishments and institutions to make one’s life even more convenient.
As such, a transit oriented development is almost always a favored choice for many millennials as this provides the utmost in accessibility in the metro.
3 Amenity, ambience
Given the fast paced and highly stressful lifestyle in the concrete jungle, most millennials prefer to go home in an urban sanctuary where rest and relaxation comes naturally.
It is therefore a must to provide millennials with home choices that would allow them to de-stress and live comfortably. An urban resort development that offers a combination of a laidback lifestyle and modern day conveniences seems to be the perfect fit for them.
Thus, it is crucial for developers to design and incorporate amenities that would allow individuals to recharge and at the same time inspire them to continuously do good in life.
4 Safety and security
Given their highly dynamic lifestyle, millennials would also want a home that would make them feel safe and secure. As most of them are always on the go, they prefer to live in a place they could just lock and not worry about being robbed.
There is also that consideration of knowing that there’s enough security in the area and that there are always people who could assist and lend a hand when help is needed.
Meanwhile, one developer that continues to meet the market demand is trusted property developer Empire East Land Holdings which, for decades now, have served as the country’s staunch partner towards nation building.
Known for creating developments that continue to make the lives of its residents truly comfortable and enviable, Empire East has remained the preferred choice of many discriminating homebuyers.
This thus make the company’s various transit-oriented developments, such as the Pioneer Woodlands, a noteworthy choice for the millennials. With its strategic location and access to the MRT, unit owners need not worry about long hours of commute and time wasted on traffic.
The company also has in its portfolio a number of resort-inspired developments that includes Kasara Urban Resort Residences. With Kasara’s well-planned amenities, residents can look forward to a truly relaxing lifestyle.
Indeed the millennials know how to make the best choices and Empire East is banking on such greatness that it now creates valuable home choices.
