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Knowing, enticing the provincial market

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Broker’s Report

Knowing, enticing the provincial market

/ 05:25 AM August 12, 2017

Knowing the market is key to having a triumphant real estate firm. Filipinos are always looking to acquire homes and invest in land, given the increased financial opportunities in the market.

Overseas Filipino workers, call center agents, and the like are now able to provide for their families. With this growing access to land, it is now important to choose which lot to purchase. This requires real estate firms to communicate directly to the different markets locally.

Market research

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Sta. Lucia Land Inc. connects to the locals of communities where future projects are located, even before construction starts.

Executives journey to the sites to make sure they get a feel of the environment and culture. They make sure to immerse themselves by conversing with the locals, trying the dishes, and participating in traditions.

Orchard Property Marketing Corp. (OPMC), Sta. Lucia’s exclusive marketing subsidiary, continues this process after the development has been completed.

While marketing the projects, OPMC provides opportunities to the locals. They certify that majority of the staff and business partners are from the area so that they can comfortably connect with potential clients.

Culture

Taking cultural nuances into consideration differentiates Sta. Lucia and OPMC’s marketing efforts from all the other real estate and marketing firms. Instead of asking the community to change to adopt the product being sold, the projects are developed specifically to cater to the needs of that community.

An example would be how the Ilonggos were pining for scenic locations to relax with their family. To answer their needs, Green Meadows Iloilo was established. This 172.7-hectare development features a man-made lake where community members can kayak, jetski, and fish with their loved ones.

Affordability

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As every Filipino dreams of having their own home, affordability is a significant factor when a real estate firm is trying to create a better country.

This is why Sta. Lucia factors in the average income in the area to ensure that though their projects feel luxurious, these come with an affordable price tag. Flexible payment terms are made available to suit buyers’ budget.

Value

Lastly, it is important to ensure that the property adds value to the buyer. This is why Sta. Lucia provides top notch quality residential property and makes an effort to communicate with residents.

Management keeps in close contact with the community to take comments and feedback into consideration. It is important for SLLI to have constant growth in the right direction. This makes the buyer’s purchase a valuable asset that they can treasure for a lifetime.

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TAGS: Broker’s Report, Business, property, Sta. Lucia Land Inc.
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