Developer goes extra mile to better serve buyers
The Philippine property sector remains in a sweet spot, and for a good reason.
The sustained growth of the economy paved the way for an improved purchasing power of Filipino consumers, while an emerging market is looking more into real estate as its investment of choice.
As such, property developers are in a good position to capitalize on this trend and provide buyers with developments that would address their needs.
Developers, however, must keep in mind that attracting potential homebuyers does not merely end on providing a roof over one’s head. To become the preferred choice, one must go beyond what is expected and provide more than what is needed by the market.
Gone are the days when the only concern of the buyer is to invest in a decent home built by a known developer.
Now, as the market has more access to information to allow a comparison among the different offerings in the market, buyers have come to expect much more from their developers and demand to get the best value for their money and returns for their investments.
Aware of such change in the market mindset, Empire East Land Holdings Inc. is going the extra mile to meet every potential buyer’s expectations.
As a true enabler for inclusive progress, Empire East has gone beyond the lure of making huge profits out of this lucrative business. It instead made sure that it can be a reliable partner for every hardworking Filipino, who desires for a change and a better quality of life.
Carving a niche
Driven with the purpose of providing homes to deserving Filipinos, this trusted property developer has managed to successfully tap a segment that was largely unserved then—the mid market segment.
Such a move allowed Empire East to successfully carve in this segment, enabling it to brave the ride alongside the long established giants of the industry.
But Empire East is not one to rest on its laurels, as it continues to work hard in catering to the changing needs and whims of the market it serves.
The company continues to adhere to the value of providing the market home choices that are not only of high quality, but are also affordable and can be found in strategic locations.
Thus for its latest campaign, Empire East is again making homebuyers understand and appreciate the value of acquiring homes in key locations in the metro.
It has also sought to make potential homebuyers realize the many benefits of investing in an Empire East development, based on the quality of life and the values that each development mirrors and hopes to provide future homeowners.
Here’s a tour of the different Empire East developments that continue to pique the interest of homebuyers not only because these are backed by the visionary tycoon Andrew Tan, but because of the boundless opportunities they promise to provide future homeowners.
San Lorenzo Place
Set at the junction of Edsa and Chino Roces Avenue in Makati City, this four-tower project offers what the company has dubbed as “CBD residences,” which refer to modern homes catering to urban professionals in nearby central business districts.
A promise of success is said to await future homeowners—which are the young and savvy homebuyers looking to enjoy the CBD lifestyle at a reasonable and practical cost.
Of high quality and affordable, San Lorenzo Place embodies the modern day individual’s casual and relaxed lifestyle, one that provides ultimate rewards for the hardworking individual.
Since it is near the different CBDs, success is indeed only just a few steps away.
If there is one thing that makes Pioneer Woodlands a standout among its class, it would be its accessibility.
Ideal for yuppies and young families, the Pioneer Woodlands is located right smack in the middle of Edsa, has a direct bridge connected to the MRT, and is surrounded by other forms of transportation. Talk about a highly strategic location.
With an instant link to the MRT-3 Boni Station along Edsa, Pioneer Woodlands strategically positions its residents at the center of the north and south, thus allowing them to easily go from one exciting destination to another and have access to areas and institutions where they can build a career.
It is designed to appeal to young urban professionals and to students who have active and driven lifestyles.
They are the so-called city adventurers who need to be out and about in the city, or those with office responsibilities that require proximity to the city and yet, they aspire for that soothing calm that a laidback, nature-centered lifestyle offers.
The resort-inspired Kasara Urban Resort is located at the junction of Eagle and P. Antonio Streets in Ugong, Pasig City.
The six-tower project offers that rare privilege to discover a true paradise within the heart of the city. With its spacious units ranging from studios to two-bedrooms, Kasara brings a sense of balance and calm to life after a long day at work.
Indeed, at Kasara, residents can look forward to creating stories of everyday fun.
Mango Tree Residences
The latest project from Empire East, The Mango Tree Residences in San Juan City, meanwhile provides an old-world charm with its Italian-inspired design—sans the cost of traveling to picturesque locations outside the metro.
Deemed perfect for old San Juan residents looking for the right and most practical investment, this exquisitely premium property development features high-end amenities and facilities that would make living at the Mango Tree Residences truly convenient and relaxing.
It is likewise perfect for people who value privacy as it offers low density, having only 10 units per floor.
A premium property development, the Mango Tree Residences is strategically located along Paterno Street corner Ledesma Street, San Juan City and offers easy access to establishments, and institutions.
Little Baguio Terraces
Located along N. Domingo Avenue and Aurora Boulevard near San Juan’s Greenhills district, Little Baguio Terraces boasts of amenities and facilities that would make every student’s life a breeze.
Apart from its easy access to public transport and major roads, Little Baguio Terraces is just minutes away via bus or jeep from Manila’s university belt, where prestigious academies for higher learning are located.
The ease of commute extends to the Katipunan area, where the University of the Philippines Diliman and the Ateneo de Manila University are located.
Exclusive schools for secondary education such as La Salle Greenhills, Xavier School, Immaculate Conception Academy, St. Paul College, Poveda College and Lourdes School can be reached in minutes.
The project also has its own day care center, making early learning accessible. Qualified pre-school teachers instruct young wards in the basics of reading, writing and counting.
The modern Asian-themed Rochester provides residents a much needed access to a lifetime of relaxation, amusement and leisure.
With its fully constructed clubhouse and its complete array of indoor and outdoor amenities, the resort vibe of The Rochester is undeniable.
The Rochester, which is located in Pasig City, offers a variety of vibrant outdoor amenities that continue the vein of upscale recreation.
Surrounding the centerpiece 25-meter-long lap pool and children’s pool is a children’s playground, gazebo, basketball/tennis court, jogging paths and pocket gardens.
Future homeowners will further be spoiled for choice at the clubhouse, which showcases a bar with lounge, a game area for billiards and darts, a gym, as well as a function hall that can accommodate up to 100 guests. With a large part of the community set aside for open spaces and greenery, getting truly connected to oneself and to others becomes an everyday privilege at Rochester.
Covent Garden is the also best place for parents looking to provide competitive learning for their kids as it is not only near to U-Belt area but to other prestigious educational institutions namely University of the Philippines, Ateneo de Manila University, De Lasalle University and University of Santo Tomas.
It also aims to provide and equip every parent the necessary tools to raise a child who can be a significant asset to the society. It has incorporated amenities and features that could aid parents and future homeowners towards their and their children’s journey to wellness.
It also offers a community that will support you and your kids’ “fitspiration journey.” A balanced work-and-play lifestyle awaits residents as this neighborhood offers facilities that allow this kind of equilibrium to be achieved.
This gem is strategically located right in the middle of V. Mapa and Pureza LRT 2 stations and has everything that you need from kiddie pools to playground, so you’ll have that truly memorable bonding moments with your kids .
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