Monday, June 18, 2018
Close  
  • share this

ABS-CBN, GMA slug it out anew in ratings battle to win lucrative ads

/ 12:21 AM October 17, 2016

The country’s two largest television broadcast companies sparred over who claimed the No. 1 spot in terms of television ratings just halfway through October.

GMA Network Inc. and ABS-CBN Corp. released separate statements over the weekend, saying they each lured the most viewers from Sept. 1 through Oct. 13 this year.

This was a departure from the usual ratings announcements at the start of each month, and signaled the intensifying battle for viewership as well as the advertising money the market leader attracts.

ADVERTISEMENT

In its statement, GMA said it has “retaken” the lead in nation-wide television ratings. Citing data provided by Nielsen TV Audience Measurement, GMA said it overtook its closest competitor, ABS-CBN Corp., in National Urban Television Audience Measurement (NUTAM) with an average people audience share of 38.3 percent. It said ABS-CBN got 37.6 percent.

ABS-CBN broadly contested the results, citing data from Kantar Media. ABS-CBN said it got a national average audience share of 45.7 percent, or a 12 point lead over GMA’s 33.6 percent.

Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: ABS-CBN, Business, economy, GMA, News
For feedback, complaints, or inquiries, contact us.


© Copyright 1997-2018 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.