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ABS-CBN, GMA slug it out anew in ratings battle to win lucrative ads

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ABS-CBN, GMA slug it out anew in ratings battle to win lucrative ads

/ 12:21 AM October 17, 2016

The country’s two largest television broadcast companies sparred over who claimed the No. 1 spot in terms of television ratings just halfway through October.

GMA Network Inc. and ABS-CBN Corp. released separate statements over the weekend, saying they each lured the most viewers from Sept. 1 through Oct. 13 this year.

This was a departure from the usual ratings announcements at the start of each month, and signaled the intensifying battle for viewership as well as the advertising money the market leader attracts.

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In its statement, GMA said it has “retaken” the lead in nation-wide television ratings. Citing data provided by Nielsen TV Audience Measurement, GMA said it overtook its closest competitor, ABS-CBN Corp., in National Urban Television Audience Measurement (NUTAM) with an average people audience share of 38.3 percent. It said ABS-CBN got 37.6 percent.

ABS-CBN broadly contested the results, citing data from Kantar Media. ABS-CBN said it got a national average audience share of 45.7 percent, or a 12 point lead over GMA’s 33.6 percent.

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TAGS: ABS-CBN, Business, economy, GMA, News
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