iflix user base hits 300,000, eyes further expansion

Less than five months since its launching in Southeast Asia (SEA), iflix has established itself as the country’s leading subscription video-on-demand (SVoD) service provider with more than 300,000 subscribers in the Philippines. With more than half a million subscribers regionally, including those in Malaysia and Thailand, iflix is now SEA’s most popular SVoD service.

According to iflix co-founder and group CEO Mark Britt, the company will continue to roll out its service to more key emerging markets globally in the coming year.

“We’re thrilled at the outstanding reception iflix has received to date. We are 100 percent committed to delivering the best content and service available to our rapidly growing, loyal subscriber base across the region, with award winning exclusive programming such as Mr. Robot, Fargo, UnReal and Black Sails, and all new game changing features, to be announced soon,” Britt said.

“We are currently discussing collaborations with many of leading brands both regionally and worldwide to bring greater value to our customers and theirs,” he added.

With the addition of the critically acclaimed series Mr. Robot, which is exclusively available on iflix, to its vast content library, iflix looks to further extend its lead in content viewership. The company recently streamed 200 million minutes of the Philippines’ favorite movies and TV programs. This is 15 times greater than the reported video-minute consumption of its closest competitor.

“We are also grateful to have PLDT, the Philippines’ broadband leader as a partner to power our content platforms with their strong network. With PLDT HOME’s extensive reach, we are able to bring premium entertainment to millions of Filipinos all over the country,” Britt said.

In partnership with more than 50 of the world’s top studios including Disney, MGM, Paramount, Warner Brothers, Twentieth Century Fox and CBS, iflix delivers premium TV programming and the largest library of compelling and family-friendly Hollywood content across a wide range of genres.

iflix’s notable TV titles include hits such as The Big Bang Theory, Arrow, Modern Family, American Horror Story, Glee, How I Met Your Mother, Vampire Diaries, Sherlock, Attack on Titan, Marvel’s Agents of   S.H.I.E.L.D., Scandal, Once Upon a Time, and Conan. Its movie library carries classic movie trilogies such as The Godfather, The Lord of The Rings and The Matrix. It also boasts of an extensive kids’ library with titles including Peppa Pig, HI-5, Adventure Time, Dora the Explorer, Spongebob Squarepants, and Ben 10. K-drama lovers can also enjoy top Korean hits such as Boys Over Flowers, Secret Garden and My Sassy Girl.

In the meantime, iflix Philippine partner PLDT has rolled out its fastest broadband plan allowing an Internet speed of up to 1 gigabyte per second, a statement on Tuesday showed.

PLDT said the plan was introduced via PLDT HOME Fibr. This follows an earlier move to “upgrade” the speed of all its plans from a minimum of 8 Mbps to 20 Mbps as well as its 100 Mbps plan, which was increased to 200 Mbps.

“These massive speed boosts and the new symmetrical speeds combined with our unparalleled offers let our subscribers experience the ultimate digital lifestyle at the comforts of their home,” PLDT HOME vice president and HOME marketing director Gary Dujali said in the statement.

“As the country’s most powerful broadband, PLDT HOME Fibr stands firm on its commitment to provide topnotch services for its consumers, reinforcing the strongest connections at home,” he aded.

The company said the plan allows “high-speed browsing” of multiple websites, access to over 100 Cignal Digital TV channels and the country’s first symmetrical speed service.

The plans start at P1,899. Fibr is available in more than 1,600 Fibr-powered villages nationwide including Valle Verde 1-6, Forbes Park, Dasmarinas Village and Ayala Alabang Village, PLDT said.

On PLDT-iflix partnership, Dujali said, “we’re proud of how significantly iflix has grown in just a few months. We are confident that with our most trusted brand and the country’s number one broadband, PLDT HOME DSL, we will continue to build the strongest connections at home with our family-sized entertainment offers.”

Subscribers of PLDT HOME DSL Family Plan 1299 and up will have free and unlimited access to iflix as part of their broadband subscriptions across multiple smart devices. With a report from Miguel Camus