Alveo Land to launch projects worth P25B in first half of 2015
WESTBOROUGH
ALVEO LAND will be introducing new inventory worth at least P25 billion in the first half of 2015. This was revealed by company president Robert S. Lao to the media, adding that the move is aimed at strengthening Alveo’s lead in innovative residential and office development.
Lao said the company achieved its highest-grossing year to date with over P36 billion in sales. He attributed this achievement to the successful launches of Park Triangle Corporate Plaza and Verve Residences Tower Two in Bonifacio Global City, The Veranda West and South Towers in Arca South, Solstice Tower Two in Circuit Makati, and High Park Tower One in Vertis North, Quezon City. Alveo has also introduced Lumira Phases 1 and 2 in Nuvali, and Westborough in Cavite.
According to Lao, the company launches an average of 10 new developments each year, reporting an annual growth rate of 21 percent in the last three years.
“We are seeing consistently healthy take-ups of our completed projects, which has enabled us to continue to keep on aggressively launching new projects year on year,” he said.
Lao said the company has also successfully introduced an entirely new project category, the office-for-sale category. Its first venture would be High Street South Corporate Plaza in BGC, followed by The Stiles Enterprise Plaza in Circuit Makati.
Alveo has also secured P5 billion worth of strategic acquisitions in 2014. As the company increases its product line and expands to new areas, the next five years will see these properties grow in areas like Cavite, Pasig, Makati, Tagaytay and Cagayan de Oro.
Commitment
Anchoring on Ayala Land’s expertise in building communities and inspired by its commitment to innovation, Alveo Land also ventures into spearheading the planning and development of its own large-scale, mixed-use districts like High Street South in BGC, Portico in Ortigas, and other estates soon to be launched south of Metro Manila.
Coupled with a keen market understanding, Alveo develops products located within its mother company’s mixed-use, masterplanned estates.
Alveo Land differentiates itself by always making it a point to introduce products—whether residential or office—located within Ayala Land’s mixed-use masterplanned estates to guarantee the overall experience of its consumers.
According to Lao, the company prides itself in introducing remarkable developments across various territories.
For residential, Lao enumerated its signature projects all over the country: High Street South, BGC; Solstice, Circuit Makati; High Park, Vertis North; Portico, Ortigas; Venare Nuvali, Laguna; Solinea, Cebu; and Abreeza Residences, Davao.
Alveo Land continues to challenge the limits to innovation as it creates breathable and naturally illuminated spaces, maximizing air circulation and natural light dispersion. To make this possible, Alveo introduces the latest technology in condominium development—the Aeroflux system. Aeroflux was derived from the Latin words aero (air), flux (fluidity) and lux (light).
Aeroflux system maximizes the potential for natural ventilation. Fresh air enters residential units through exterior windows and exits through the windows facing the hallway. Operable windows using the center pivot system doubles the amount of air coming in and out, allowing for adequate air passage. Window size accommodates pressure gradients enabling favorable wind via cross ventilation within units.
Fresh air enters through additional notches throughout the building, creating a difference in air pressure within the atriums. This encourages cool air circulation as warm air is pushed toward the atrium roof and out through the exhaust and louvers.
The Aeroflux system also allows sunlight to permeate the building through the atrium cap and the additional window and glass-box treatment of residential unit doors.
Market appeal
As the upscale real estate brand of Ayala Land, Alveo appeals to today’s urban achievers: upwardly mobile, active, and well-traveled, while considering their investments carefully.
This market often has sophisticated and demanding tastes but is also in search of value, which presents unique challenges in addressing this niche compared to the other brands of Ayala Land. This is why the thrust of Alveo is on innovation.
“We focus on delivering value without pricing ourselves out of the market; this requires a lot of creativity and critical thinking on the way we do things,” Lao elaborated on innovation.
He added: “We have a growing middle class exercising their spending power boosted by higher consumer confidence, so we are sharpening our focus on providing genuine consumer-relevant, real estate innovations that will truly make a mark in the industry. This is just the start of many more life-changing and value-laden living solutions that we are excited to bring to our customers.”
For 13 years, Alveo Land (www.alveoland.com.ph) has been behind some of the country’s thriving living spaces and workspaces. It finds the means to provide the most innovative homes to make its homebuyers live well.
