Latest Stories

A Leader’s Way

Attracting others to your vision


How do you convince people to buy into your vision for the future? That’s the question every leader must figure out how to answer if he or she hopes to have significant influence. Unfortunately, many well-intentioned leaders fail to find support for their vision because they start off on the wrong foot.

Communicate the vision

Some leaders try to share their vision as if they were giving a classroom lecture. They present facts and figures that draw attention to a need, and they marshal statistics in support of their intended solution. Certainly, conducting research regarding a vision has merit. However, a purely informational approach does not effectively draw people to a vision.

Clarify the vision

In an attempt to get others to sign on to the vision, some leaders play the role of a painter. They do not barrage people with information, but rather invite them to look at a picture. By giving shape to the vision, by making it colorful and distinct, they hope to give people a clear understanding of where they’re headed. While clarity is essential to visionary leadership, a stunning picture, by itself, won’t rally people around a vision.

Convince others of the vision’s importance

If information and clarification don’t do the trick, perhaps persuasion is the missing element in recruiting others to sign up in support of a vision. Leaders who endorse this train of thought may take on the role of motivational speakers. They talk about the vision passionately and persuasively, attempting to inspire people to act. An emotional appeal may win a few converts, but this approach ultimately fails to gather sustained momentum behind a vision.

Connect to people on a personal level

Each of the strategies previously mentioned has merit in attracting people to a vision, but none is the proper place to start. Before making informational, conceptual, or emotional appeals, leaders ought to focus on relational development. As Abraham Lincoln once said, “If you would win a man to your cause, first convince him that you are his sincere friend.” People buy into the leader, then the vision.

When considering whether to follow a leader, people ask three main questions:

Does she care for me?

Can she help me?

Can I trust her?

Leaders, then, must touch a heart before they ask for a hand. They must value people, and add value to them, before expecting anything in return. Finally, leaders must align their words and deeds, displaying consistency over time, before they can earn the authority to be followed.

By themselves, relationships don’t magically turn into results. Leaders still must present an informed, clear, and compelling vision in order to influence others to act. However, relationships always pave the way for a vision to catch on and take flight.

Reprinted with permission from The John Maxwell Company and Inspire Leadership Consultancy. Develop your leadership skills by attending The 60th Developing The Leader Within You workshop with Maxwell-certified facilitator Francis Kong on Sept. 24-25 at the Edsa Shangrila Hotel. To register, call 6872614/7064853 and look for Kriselle. For more details visit our website at www.inspireleaders.com.ph

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: A leader’s way , Business , John C. Maxwell

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


  • Henares on Pacquiao bashing: I did not start this
  • Drilon, Nancy Binay urge Filipinos to strengthen faith
  • ‘Yolanda’ toll now at 6,300 – NDRRMC
  • ‘Mom, I love you,’ says text from student on sinking ferry
  • Moderate earthquake jolts southern Iran
  • Sports

  • Power Pinays smash India in Asian Women’s Club volleyball opener
  • PH youth boxers off to stumbling start in AIBA World tilt
  • Durant has 42, Thunder beat Pistons 112-111
  • Walker leads Bobcats over Bulls in OT, 91-86
  • Man City slips further out of title contention
  • Lifestyle

  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • This is not just a farm
  • Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  • Moist, extra-tender blueberry muffins
  • Entertainment

  • Will Arnett files for divorce from Amy Poehler
  • American rapper cuts own penis, jumps off building
  • Jay Z to bring Made in America music fest to LA
  • Why Lucky has not bought an engagement ring for Angel
  • Derek more private with new girlfriend
  • Business

  • Asia stocks fail to match Wall Street gains
  • Fired Yahoo exec gets $58M for 15 months of work
  • PH presses bid to keep rice import controls
  • PSEi continues to gain
  • Number of retrenched workers rose by 42% in ’13
  • Technology

  • Netizens seething in anger over Aquino ‘sacrifice’ message
  • Filipinos #PrayForSouthKorea
  • Taylor Swift tries video blogging, crashes into fan’s bridal shower
  • DOF: Tagaytay, QC best at handling funds
  • Smart phone apps and sites perfect for the Holy Week
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • Syria most dangerous country for journalists, PH 3rd—watchdog
  • Japan says visa-free entry still a plan
  • First Fil-Am elected to Sierra Madre, Calif. city council
  • UC Irvine cultural night to dramatize clash of values in immigrant family
  • Filipino sweets and info served at UC Berkeley Spring Fest
  • Marketplace