SM Megamall now PH’s largest mall


Photo from

MANILA, Philippines — Swedish fashion retailer H&M is set to open in the third quarter of this year its flagship store in the Philippines at Mega Fashion Hall, a premium wing that has transformed SM Megamall into the country’s largest shopping mall.

With a selling area of 3,000 square meters, which will open by July or August, the upcoming H&M store will be the biggest retail store in the country outside of SM’s own department store and supermarket, Steven Tan, vice president for SM Supermalls premier division, said Tuesday.

Three more H&M stores will be opened in other SM malls, Tan added.

Speaking to reporters during the inauguration of the 101,000-sq m Mega Fashion Hall, Tan said H&M would set up shop in SM Makati, Mall of Asia (MOA) and The Block wing of SM North Edsa. H&M will open in Makati within the year while the stores in MOA and The Block will open early next year, he said.

Mega Fashion Hall will cement the identity of SM Megamall as a premier shopping, dining and lifestyle destination.

The new wing of Megamall is home also to the flagship stores of Uniqlo and Zara. Many other global brands will open their first store in the Philippines at the new wing, including Denmark’s Vero Moda, Spain’s Pull & Bear and Uno de 50, LA- based Joe’s Jean’s, London’s Savile Row and Burton, French shoe brand Nao de Brasil and US skin-care label Philosophy. It will have about 125 tenants, Tan said.

“I think the world is getting smaller, a lot of Filipinos are traveling and a lot of them are demanding (new brands),” Tan said.

About 90 percent of the new locators at the premium wing will be global retailers while many of the homegrown brands will remain in the main mall, he said.

Mega Fashion Mall opened with 51 percent occupancy. It is expected to hit full occupancy by July or August.

The new wing will also feature international dining concepts—Hong Kong’s Michelin Star dimsum restaurant Tim Ho Wan, the first Saint Marc’s Café of Tokyo, and gyoza specialist Osaka Ohsho. Homegrown specialty restaurants like Abe, artisanal pastries at Chez Karine, and the hearty Viking’s Buffet will also open in this wing.

For film enthusiasts, the new wing will offer an IMAX Theater as well as private screening functions at the Director’s Club, which has its own butler service. An Olympic- sized ice skating rink and a fully computerized 14-lane bowling center are set to “complete the new mega lifestyle experience,” SM announced.—Doris C. Dumlao

Originally posted:  4:36 pm | Tuesday, January 28th, 2014


The green fashion movement hits Manila–and how


SM Prime readies $3.4-B major expansion program

Get Inquirer updates while on the go, add us on these apps:

Inquirer Viber

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.

  • dee

    Why not concentrate all your resources in one greatly design mall. Look in Cebu why do you have one in SRP area and one by Mandaue and Consolacion. Now it will create traffic again. I know it’s the government’s responsibilities to build well plan roads (government is not); so take the initiative, what would foreigner and shoppers feel if around the area after getting out of the mall are squalid kind of housing. Probably that were your employee lives. Your own people. How about Mall operator with a heart and social consciousness. Not adding into the congestion. Not well plan. The trend nowadays is to move out from the cities.

  • dee

    Not impress! It is only in the Philippines (almost everywhere are malls), but look on the traffic. It is a turn off. Or do they at least look on the welfare of their employee. Why do they don’t give them a socialized mass housing. Is it true majority of them in a contractual basis? I would not mind if you build the biggest, exciting, magnificient and grandiose mall, but it should be only one in Metro Manila with wide promenades, well design restroom, green technology, water treatment facilities. I was at MOA 3 months ago and (I am sorry) the restroom are not even within international standards. You (management) knows this. Don’t fool our kababayan what a truly world class mall is.

    • thenewpulahan

      Please kung ok lang, magtagalog ka na lang please. Nahihirapan akong intindihin ang english mo, napaka flawless ng grammar mo.

  • lufthansa49

    Ma trapik naman!

  • Orchard Road

    Sa dami ng naghihirap na pinoy, na bihirang makabili ng damit na branded pa, aba mas lalo sila mapu-frustrate at hanggang window shopping na lang.

    Masyadong “western” ang lifestyle na ipinipasak sa pagmumukha ng mga pilipino, gayung mas marami ang HINDI makakayanang mag-adopt sa ganyang paraan ng pamumuhay.

    • wafu

      Dude, believe me, there are A LOT of people here who can afford those, and don’t tell them how they should spend their money. The risk is on them, not you or the taxpayers

      • batangpaslit

        I would push for a brisk economic activity albeit retail or whatever kind of business moves
        SM employs workers, it drives local production

  • disqus_EWrSdjV1nv

    SM is better than any city hall.

To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.

Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:

c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City,Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


editors' picks



latest videos