Latest Stories

Colorectal cancer curable if detected early


A GIANT inflatable replica of a human colon in the United States illustrates the development of colorectal cancer and help visitors gain a better understanding of how colorectal cancer is identified and be effectively treated if detected early.

According to the most recent estimates, colorectal cancer—cancer that develops in the colon or the rectum—is the third most common cancer in men (663,000 cases, 10 percent of the total) and the second in women (571,000 cases, 9.4 percent of the total) worldwide.

Over 600,000 deaths from colorectal cancer are estimated occurring annually worldwide, accounting for 8 percent of all cancer deaths, making it the fourth most common cause of death from cancer.

With at least 8,000 new cases being diagnosed every year in the Philippines, colorectal cancer is now the fourth leading cause of cancer-related deaths in the country, according to the Philippine Cancer Society.

However, not many Filipinos knew that if found in its early stages, colorectal cancer is one of the most curable of cancers (this type of cancer usually develops over many years and has a long precancerous stage).


“However, not many Filipinos knew that regular colorectal cancer screening or testing is one of the most powerful weapons for preventing colorectal cancer. Although considered an older man’s disease, colorectal cancer could strike anyone at any time. This is why we teamed up with Cancer Resource and Wellness (Carewell) Community, an organization that is helping those afflicted or affected by this dreadful disease, in providing support, education and hope to persons with cancer and their loved ones. It is a fitting partnership to help save lives,” said Jo-Ann Ramos, brand manager of Dulcolax (Bisacodyl).

Dulcolax together with Carewell Community formed an advocacy campaign called Lifesaver (facebook.com/ColonCarePH), which aims to promote the importance of colorectal cancer screening, as well as to engage both public and health care professionals in raising awareness on colon cancer.

“We saw it as a great opportunity to increase colorectal cancer awareness. The objective is really just to make people aware that they should get screened early on to prevent or detect presence of the disease. With the Lifesaver partnership, we can all be lifesavers,” said Ramos who added that the Facebook page will become a dedicated digital folio that shares information and tips about colonoscopy, colon cancer and colon wellness in general.


In addition, Lifesaver will conduct a series of presentations in various hospitals to gain support from medical practitioners to encourage people at risk to get screened. This presentations are aimed particularly at people who have reached the age of 40 and above.

“Those reaching this age bracket is more susceptible to acquiring the disease. The campaign has tapped experienced gastroenterologists like Dr. Jaime Ignacio, who has been actively conducting lectures to both medical and lay communities,” said Ramos.

According to Robert “Bobbit” Suntay, managing director of the Carewell Community, his organization believes in the importance of cancer prevention, going for regular testing, resulting in early detection and treatment. “Having a colonoscopy is essential to this, and this is where Lifesaver comes in. We are one with Dulcolax in providing early detection and helping save lives of many people from colon cancer.”

A colonoscopy is a procedure in which the inside of the large intestine (colon and rectum) is examined especially if the patient experiences rectal and intestinal bleeding, abdominal pain, recent unexplained weight loss, feelings of incomplete stool evacuation, anemia or pallor, and generalized body weakness or changes in bowel habits.

However, colonoscopies are also advised to individuals who exhibit no symptoms but may already have precancerous polyps, an early sign of the cancer. A screening  is also strongly recommended for anyone 50 years of age and older, and for anyone with parents, siblings or children with a history of colorectal cancer or polyps.

As part of the Lifesaver campaign, a number of leading drugstores nationwide will be selling Dulcolax Lifesaver packs, according to Ramos. He said: “Dulcolax, being the No. 1 prescribed laxative in our country, is generally known to provide effective relief for constipation sufferers. But what most Filipinos don’t know is that it is also used for colon screenings.” Ramos added that a portion of the proceeds from the Lifesaver pack will go to sponsored colonoscopies.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: colorectal cancer , diseases , health and wellness

  • Peter Rudy

    It has been said that Homosexuals are highly afflicted with this disease , the one’s that get sodomized .

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


  • Korea ferry captain defends actions, bodies seen in ship
  • Traffic starts to build up at toll plazas on Black Saturday
  • Flash floods hit 9 Tagum villages
  • No tsunami to hit PH after 6.9 quake jolts Solomon Islands–Phivolcs
  • Search resumes for bodies in Everest avalanche
  • Sports

  • Hamilton takes pole at Chinese Grand Prix
  • Duke’s Rodney Hood joining Jabari Parker in NBA draft
  • Phelps entered in 3 events at comeback meet
  • Boston prepares for huge wave of marathon visitors
  • Motivated LeBron James preps for postseason
  • Lifestyle

  • Levine designs womenswear with help from fiancee
  • Gabriel Garcia Marquez, Nobel laureate, dies at 87
  • Ford Mustang turns 50 atop Empire State Building
  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • Entertainment

  • Myx TV premieres Asian American ‘docu-series’
  • A nutty finale for ‘Scandal,’ TV’s craziest show
  • EXO postpones release of mini album ‘Overdose’
  • ‘X-men’ filmmaker slams ‘fabricated’ sex attack claims
  • Singer Chris Brown’s bodyguard on trial in DC
  • Business

  • Fiat-Chrysler to produce iconic Jeep in China from 2015
  • US commerce secretary spells out economic facet of ‘pivot to Asia’
  • Italy sells luxury state cars on eBay
  • Asian shares mostly up in quiet trade
  • Dollar up in Asia on US jobs data, Ukraine deal
  • Technology

  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • We treasure our Sierra Madre
  • OFW from UAE tests negative for MERS-Cov–health chief
  • Multicultural flock marks Good Friday in San Francisco
  • Las Vegas ‘Pinoy Pride’ fest hails Filipino heritage
  • Marking Jesus’ journey on Good Friday
  • Marketplace