Latest Stories

Figaro Coffee expands network to Middle East


Homegrown coffee chain Figaro Coffee Co. is making inroads into the Middle East as part of a global expansion program anchored on the franchising route.

Figaro, which is celebrating its 20th year, will open in the last quarter of this year its first store in the United Arab Emirates at the Dubai Miracle Gardens, touted as the world’s biggest flower garden. This is in line with Figaro’s aspiration to open an average of two international stores each year, Figaro franchise manager Mike Barret said in an e-mailed reply to Inquirer.

The Dubai branch of Figaro will be operated by AKAR Landscaping Service and Agriculture, the company said. This master franchise in Dubai is seen to top off the growing global franchise now with two Figaro stores in Papua New Guinea, two in Malaysia, two in China and one in Saudi Arabia, with a second branch expected to open soon.

“We are active in international expansion but we need to carefully study the viability in any given country with the opportunity for the brand to expand. Average target expansion of the organization is 15 stores per year [including overseas branches] so the international expansion share would be 14 percent of the average total expansion target of Figaro,” Barret said.

Figaro is, thus, close to hitting a network of 10 overseas stores, seen as the critical mass needed for international expansion. All of these overseas stores are owned by franchisees.

Asked about the basis for selection of overseas markets and overall expansion philosophy, Barret said selection would depend on the expected perception of the market with the Figaro brand.

“For Saudi Arabia, China, Malaysia and UAE, we believe that these markets are already mature in terms of brand preference. Since these markets are exposed to a lot of international brands, we expect that this will be a good venue for Figaro to compete in terms of product quality and to highlight the overall package of our business concept,” Barret said.

“Figaro is just starting to be known internationally and we believe that expanding in these economies would also help us to promote the brand,” he said.

Figaro is especially keen on the UAE due to its large number of expatriates and tourists coming from Asia, Middle East and Europe, Barret said.

“Rate of exposure is expected to be high when we start to open in Dubai,” Barret said.

When Figaro conducted a study in the Papau New Guinea market, it found out that it is an entirely different scenario there since the country still lacked foreign and local coffee shop brands. But it decided to proceed with the expansion there given an “overwhelming” requirement for a specialty coffee shop particularly in the country’s capital Port Moresby.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Business , coffee , economy , Figaro Coffee Co. , News

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


  • Sign maker to be nailed to cross for 28th time
  • 50 Quezon City cops each carry 30-kg crosses
  • AFP: Abu Sayyaf group, not MILF, target of Basilan operation
  • Massive infra spending set
  • DOJ to NBI: Arrest Cedric Lee, 4 others
  • Sports

  • Federer would skip tennis to be with wife, newborn
  • Manny Pacquiao in PBA? If so, he’ll wear No. 17
  • PSC sets Blu Girls US training
  • Power Pinoys settle for 7th place
  • Successful coaches to get raise
  • Lifestyle

  • Are your favorite malls open this Holy Week break?
  • Celebrate Easter Sunday at Buddha-Bar Manila
  • Moriones feast: A slow, steady transformation
  • Weaving ‘palaspas’ a tradition kept alive in Tayabas City
  • Finalists announced for best translated books
  • Entertainment

  • Why Lucky has not bought an engagement ring for Angel
  • Derek more private with new girlfriend
  • ‘Community’ star happy with return of show’s creator
  • Jealousy is kid stuff
  • Mommy-daughter adventure continues
  • Business

  • PH presses bid to keep rice import controls
  • PSEi continues to gain
  • Number of retrenched workers rose by 42% in ’13
  • PH seen to sustain rise in FDIs
  • Gov’t subsidies to state firms fell in first 2 months
  • Technology

  • Smart phone apps and sites perfect for the Holy Week
  • Tech company: Change passwords or suffer ‘Heartbleed’
  • Filling the digital talent gap
  • SSS to shut down website for Holy Week
  • Another reason to quit social media this Holy Week: your safety
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • First Fil-Am elected to Sierra Madre, Calif. city council
  • UC Irvine cultural night to dramatize clash of values in immigrant family
  • Filipino sweets and info served at UC Berkeley Spring Fest
  • Milpitas, California kids wrap up a successful run of ‘The Wiz’
  • Netizens welcome Japan’s visa-free travel plan
  • Marketplace