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Success is yummier through franchising

/ 10:40 PM September 14, 2013

Franchising has always been the low-risk option for businessmen. Here are three food companies that hope to show that success is yummier when you franchise.

Food cart Sweet Corner was started by Mindanao-born Voltaire Magpayo in 2009. Each cart sells specialty corn-derived products such as corn cobs, shredded corn in a cup, popcorn, and sweet corn shakes. With 65 outlets nationwide, it’s hard to believe that Sweet Corner started out as a project to help out farmers.

Magpayo’s company offers a P230,000 all-in franchise package, inclusive of standard cart, equipment, utensils, small wares, crew uniform, CGL insurance, training, and assistance to secure business permit.


Tea, the world’s second most popular beverage, seems to be a cup of success for Gilbert Jim. Yet his lucrative franchise, Bubbatealicious all started out as a way to popularize tea drinking, a habit that is said to be great for health. Jim wanted to offer quality teas in a way that Filipinos would enjoy.

The Bubbatealicious franchise package costs P350,000 and is inclusive of standard cart, equipment and utensils, office supplies and cleaning materials, initial inventory and consumables, personnel training service, site evaluation assistance, central purchasing, and opening assistance.

Jim’s other food franchise, Shanghai Siomai, started in 2007 as a wholesale supplier for food carts. It eventually morphed into his own siomai cart.

If there’s one thing Jim advises to other people engaged in the food business, it’s to never sacrifice quality no matter the price point.

“I believe that just because your products are cheaper it does not have to equate to not having standards. Use good ingredients always and customers will come,” he says.

The franchises mentioned above will be featured in the Association of Filipino Franchisers Inc.’s 12th Filipino Franchise Show slated on Oct.4-6 at the World Trade Center, Pasay City.

The event is the country’s biggest franchise show where Filipino entrepreneurs who wish to engage in micro, small, and medium enterprises (MSME) can learn about a wide array of Filipino franchise investment opportunities from food, retail, and service industries.

For more information on the exhibit, call PETCO at 8325422, 8325401, email at or call AFFI at 6540345; 8619897.


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TAGS: Bubbatealicious, food, Food cart Sweet Corner, Franchising, Shanghai Siomai, Voltaire Magpayo
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