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Filipinos lead global average in education survey

15.4% of household budget goes to education

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MANILA, Philippines—FIlipinos, in general, believe more strongly in the correlation between education and having better employment prospects compared to the global average, according to the latest survey by Nielsen.

The international market research firm said 90 percent of Filipinos polled believe that the quality of one’s education directly correlates with opportunities in the workplace.

While seemingly self-evident, results of the Nielsen Global Survey of Education Aspirations show that this belief was held by only an average of 75 percent of respondents globally.

In addition, the survey revealed that 87 percent of Filipino respondents directly correlate educational attainment with the prospects of higher income in the workplace, compared with a global average of only 72 percent.

“The Philippines belongs to the 78 percent of respondents who agreed that receiving higher education is important,” Nielsen Philippines managing director Stewart Jamieson said in a statement. “Although the cost to education can be prohibitive, Filipinos strive to allocate money for education more importantly now that the pace of technological change is creating new opportunities and presenting new challenges for today’s children. Education is seen as a leveling factor that will help them compete for better jobs and better salaries.”

Nielsen polled more than 29,000 online respondents from 58 countries to measure consumer sentiment on the availability of educational opportunities at all levels of study, and the resulting opportunity for job and salary advancement.

Filipino respondents said they allot 15.4 percent of their monthly household budget for education expenses, far exceeding the global average of 8 percent.

Concerning the perception of consumers on companies that support education initiatives, 77 percent of Filipino respondents said they are likely to buy products from a company that supports education initiatives. This is more than the global average of 68 percent, and Asia-Pacific average of 74 percent.

Jamieson added that his firm saw a strong correlation between Nielsen Consumer Confidence Index scores—which measures perceptions of job prospects, personal finances and spending ability—and perceptions for advancement opportunities.

Respondents from countries where consumer confidence scores were at 95 or above (scores over 100 show economic optimism) showed the highest agreement that better employment and higher income were available because of education attainment. Most respondents in this category were from emerging markets like Indonesia, India, Thailand, the Philippines, Brazil, China and Malaysia.


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  • i_am_light

    demand-supply, anything excess is irrelevant

  • joboni96

    literate but miseducated by the
    business-focused colonial remnant educational system

    itigil ang mapagpahirap sa mahirap
    na k-12 ni luistro

  • killerbee

    i was once told that “kung sino pa ang graduate ng matataas na unibersidad at naging pulitiko, sila pa ang nangungunang mangurakot sa public office.” nakakasuka ang corruption sa bansa natin.

  • herpha

    filipino wanted to have a better education but they did not used there brain on how to vote right for the sake of the philippines when money offer to buy there vote. that’s why so many corrupt and pa pogi points politician.

    • lanceads

      mas maraming voters ang walang pinag aralan.

      • mark_john21

        totoo yan. tingnan mo yang comment ni herpha nag-aral daw pero siguro palaging absent. kitang-kita sa comment niya.

  • pepito gwaps

    yes we value education the most pero ok na sana kaso marami sa amin ay hindi marunong bumuto … tingnan nyo mga nahalal naming pulitiko sangkot sa 10B scam

  • leodegardompruna

    Education, rich or poor, is a major consideration in the Filipino family’s budget.

  • wawa2172

    Yup most Filipinos values education as wealth and dream simply that it could bring them foods on the table. Kahit vocational program lang basta may natapos at maitaguyod ang pamumuhay. You don’t need to study in UP where the likes of Enrile, Marcos and other corrupt lawmakers graduated. Just get an education, hunt for a stable job, work hard and be honest.

  • parengtony

    The title or headline of the article is misleading.

    But the content of article is really wonderful. Medyo mas sumarap ang pag higop sa kape habang binabasa. Go pinoy!

  • jr_06498

    Yes that’s true more educated in the Philippine and expert when in comes to corruption to government corruption, plundering, legal maneuvering, and impunity.

  • tarikan

    Okay, okay we are more educated than most but I still see a lot of these educated urinating against walls, behind a tree, on street corners, beside parked buses/jeepneys…practically anywhere with a barest minimum cover. Educated yes but cultured? A looong way to go kabayan.

    • wawa2172

      Oh ganun ba yun, I thought the whole world is a big toilet where everybody can do thing to relieve himself para di makasakit sa kidney. Ah nakatulog siguro ako nang itinuro ito sa school or maybe sobrang lasssshing at di na namalayan kaharap ko pala ang rebolto ni Ninoy or Pepe Rizal para jumingle. Sorry for this attitude but huwag mo namang lahatin, I guess a percent of the whole population lang naman ang gumagawa nito lalo na yung mga sunog baga. I was in Beijing too at ang mga kalahi kung mga intsik ay mas malala pa ang ginawa, di na nag hahanap nang pader basta maiihi labas lang si junior kahit sa harap ni inday at…paraos na..just the imagine the shock of my wife whose visiting her ninuno in the mainland. Sorry again mga tsekwa..but I am a Fil-Chinese pero hindi ko ka tribu si Napoles-Lim.

      • blue_lights

        I am surprised your wife saw anything since the Chekwas have tiny pee-pees…

      • wawa2172

        Wala daw nakita, it was by covered by thick forest aniya…ha ha ha ha

      • blue_lights

        ha ha ha! I saw a pretty Chinese woman in a Hong Kong shop a few months ago. Cute na sana, but when she raised her arm to reach something on a high shelf, I was put off by the forest growing under her arm…

      • Littlebimby

        …pwedeng ma ka ingin….!!!!!

      • tarikan

        I can see you are one educated and CULTURED kabayan. Saludo ako sa iyo. May our tribe increase so we can overwhelm those walang urbanidad. Peace!



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