Shangri-La Plaza’s new wingBy Tessa Prieto-Valdes
Philippine Daily Inquirer
Retail properties in the city have grown by leaps and bounds. The latest addition is the premier lifestyle hub Shangri-La Plaza’s East Wing. Known for pioneering innovative retail concepts, the new wing seamlessly complements the world-class lifestyle experience at the Main Wing.
“The new East Wing features all the key elements the mall is known for: cutting-edge architecture, spacious interiors and a pleasant ambience that houses our superior merchandise mix of pioneering retail and dining concepts,” reveals Lala Fojas, executive vice president and general manager for Shangri-La Plaza Corp.
The East Wing’s offerings will complement that of the Main Wing by also being categorized into themed zones. The new wing’s six retail levels, four of which are connected to the Main Wing via retail bridges, will provide a seamless flow of merchandise mix from one wing to another.
The dynamic and vibrant lifestyle experience begins with Everyday Basics, which is found at the lower ground level. This level is all about casual dining and novel restaurant concepts, kitchen essentials and novelty shops. The highlight of the Lower Ground is its proximity to the Edsa Shangri-La Hotel and its street level entrances. This level features F&B concepts such as Maple, Wee Nam Kee, Bread Talk, Jamba Juice, Kripy Kreme, Gelatissimo, Cupcakes by Sonja and other specialty shops.
Accessible through the main entrances of the Main Wing, Level 1 of the East Wing, Classic Luxury, features luxury and high-end fashion and lifestyle brands such as Herve Leger, BCBG Max Azria, Bottega Veneta, Saint Laurent, Brooks Brothers, DKNY, Marc by Marc Jacobs, Ralph Lauren, Paul & Shark, Baume & Mercier, Rolex, Panerai, Omega, IWC and Vertu.
Timeless Indulgences at Mid-Level 2/3 continues the upscale fashion and lifestyle concept, tied in with indulgent global dining destinations with brands that include Bric‘s, Perry Ellis, Shu Uemura, Kiehl’s, Pandora, Superdry, Rado, T. Florencio, Aeropostale, Banana Republic, British India, CK Jeans, Juicy Couture, Lacoste, Porsche Design, Topman, Art of Scent, Santoni, Samsonite Black, Dune, Technomarine, Bang & Olufsen, Gyukaku, TWG Tea, and Morelli’s Gelato.
Meanwhile, a selection of high-street brands can be found at Urban Sophisticate at Level 4. As this zone connects to the Kids’ Zone at the Main Wing, retail bridges feature tween brands to complement the main mall’s merchandise mix for the younger market. As such, brands like Justice for Girls, Elle Girl, Elle and Petit Bateau serve to ease the transition. Other exciting brands at this level are Mexx, Quicksilver, DC, Roxy, Bree, Clarks, Esprit, Guess and Guess Kids, Geleia, Geox, Rabeanco, G2000, La Senza, Stradivarius, Miss Selfridge, Muji, Charles & Keith and Pedro. Also in this zone are new must-try dining concepts from well-known chefs including Florabel Co for Corazon, Marvin Agustin for Balboa, Davide Lombardi for Center for Culinary Arts, and Roby Goco for Greenpastures.
Level 5’s Hip & Chic, which connects to the Main Wing’s Youth Zone, carries Shang’s younger and more casual fashion mix featuring edgier fashion and lifestyle concepts for young adults. Included in this zone’s roster of brands are Samuel & Kevin, Flight 001, Digital Walker, Bratpack, Complex, Crumpler, Michael Antonio, Penshoppe, Kashieca, Regatta, Shana, Tyler, Urbanize, Morellato, Toscow, LeBunny Bleu, and F&X. A community of restaurants featuring Continental and Asian cuisine and food specialties complete the retail brands.
Finally, discover the East Wing’s highly exciting Leisure Haven at Level 6. Featuring the fashion finds for the active lifestyle, this zone offers trendy wardrobe essentials that are sporty and stylish. Thus, in this zone you can find brands such as Arena, Columbia, Le Coq Sportif, The North Face, G Force and Sneak Peek. Complementing the lineup for a more rounded lifestyle offering are The Spa, Gourdo’s, Regalong Pambahay, Bose and Pismo Digital and several dining destinations as well.
For inquiries, log on to www.shangrila-plaza.com.