Lego sales soar thanks to popular girls series
COPENHAGEN, Denmark—Danish toy maker Lego says sales soared 13 percent during the first six months of 2013, thanks partly to the new “Lego Friends” series of building blocks designed for girls.
The privately owned company said Thursday that it made a net profit of 2.4 billion kroner ($424 million) on revenue of 10.4 billion kroner ($1.8 billion).
Lego said series like “Legends of Chima” and “Lego Friends” were among the most popular and that sales were particularly high in Asia.
Lego’s other toy series include “Star Wars” and “Ninjago.” Last month the company said it will launch a special series themed on the American sitcom “The Simpsons” next year.
The company is not publicly listed but has published earning reports since 1997. It does not release quarterly figures.
Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of INQUIRER.net. We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City,Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94