Latest Stories

Gas up, earn points, and shop

Ed Chua, chairman of Pilipinas Shell, and Bady Golangco, president and CEO of Marketing Convergence Inc., launch partnership that seeks to reward motorists by allowing them to earn shopping points for their SM Advantage Card, SM Prestige and BDO rewards cards when they gas up in any of the close to 1,000 Shell retail stations. The program started September 1. Video by INQUIRER.net’s Noy Morcoso lll

MANILA, Philippines – In a bid to reward Filipino motorists, Pilipinas Shell has partnered with Marketing Convergence Inc., the company behind SM Advantage, to offer premiums for every fuel purchase at its retail stations nationwide.

Oying Yam, Pilipinas Shell Vice-President for Retail, headed the launching of the partnership Thursday at the SM Mall of Asia. He reiterated the company’s quest in delivering better products and services to clienteles.

“At Shell, we always find unique ways to give our customers excellent experience everytime they visit the station. We want to reward their loyalty and support, and we believe that partnering with the largest loyalty program, SM Advantage, is the perfect way to do this,” Yam said in a statement.

Under the new scheme that started September 1, motorists will earn shopping points every time they gas up at Shell stations using their SM Advantage Card, SM Prestige, and BDO Rewards Cards. They can also earn points by dining at Shell Select, its service station-based 24-hour convenience store, and by having their vehicles serviced at Shell Helix Service Centres or Shell Helix Oil Change+.

Stephanie Cua, Pilipinas Shell Marketing Manager for Retail, acknowledged its partner corporation and urged customers to avail of the promos.

“We are honored to forged this wonderful partnership, and we would like to thank Marketing Convergence Inc., for choosing Shell as its new and exclusive fuels company partner for SM Advantage,” Cua said in the same statement.

Earned points at Shell may be used for purchases in various SM Retail stores nationwide. JP Dalangin

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Consumer Issues , Motoring , Pilipinas Shell , SM Advantage

  • Mux

    I hope they don’t stop the Free Coke 1.5 L promo! I shifted to Shell because of that.

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


  • 12 dead, 96 injured in Holy Week accidents–NDRRMC
  • Filipino devotees re-enact crucifixion of Christ
  • Rouhani talks peace, outreach at army parade
  • Rains, thunderstorms on Good Friday
  • Carbon monoxide leak suffocates 20 in Catbalogan City
  • Sports

  • Alonso sets the pace in Chinese GP practice
  • Heat seek Three-peat but Spurs, Pacers top seeds
  • Can Spurs get back at Heat? Can they survive West?
  • Hopkins, 49, seeks win for the ageless
  • LeBron still No. 1 with NBA’s most popular jersey
  • Lifestyle

  • Levine designs womenswear with help from fiancee
  • Gabriel Garcia Marquez, Nobel laureate, dies at 87
  • Ford Mustang turns 50 atop Empire State Building
  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • Entertainment

  • ‘X-men’ filmmaker slams ‘fabricated’ sex attack claims
  • Singer Chris Brown’s bodyguard on trial in DC
  • Whoopi Goldberg debuts as marijuana columnist
  • ‘X-men’ director accused of sex assault on teen boy
  • Cannes film festival launches race for 2014 Palme d’Or
  • Business

  • Italy sells luxury state cars on eBay
  • Asian shares mostly up in quiet trade
  • Dollar up in Asia on US jobs data, Ukraine deal
  • Barbie doll has a problem
  • Oil prices mixed ahead of long Easter weekend
  • Technology

  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Filipinos #PrayForSouthKorea
  • Taylor Swift tries video blogging, crashes into fan’s bridal shower
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • WHO warns vs spread of MERS-Cov, urges vigilance in taking precautions
  • Last call for nominations to ’14 Presidential Awards
  • San Francisco business coalition slams proposed tax on sugary drinks
  • A ‘time-travel’ production of ‘Les Miserable’ at Stanford
  • Filipina Maryknoll sister honored for years of service
  • Marketplace