Gas up, earn points, and shop


Ed Chua, chairman of Pilipinas Shell, and Bady Golangco, president and CEO of Marketing Convergence Inc., launch partnership that seeks to reward motorists by allowing them to earn shopping points for their SM Advantage Card, SM Prestige and BDO rewards cards when they gas up in any of the close to 1,000 Shell retail stations. The program started September 1. Video by’s Noy Morcoso lll

MANILA, Philippines – In a bid to reward Filipino motorists, Pilipinas Shell has partnered with Marketing Convergence Inc., the company behind SM Advantage, to offer premiums for every fuel purchase at its retail stations nationwide.

Oying Yam, Pilipinas Shell Vice-President for Retail, headed the launching of the partnership Thursday at the SM Mall of Asia. He reiterated the company’s quest in delivering better products and services to clienteles.

“At Shell, we always find unique ways to give our customers excellent experience everytime they visit the station. We want to reward their loyalty and support, and we believe that partnering with the largest loyalty program, SM Advantage, is the perfect way to do this,” Yam said in a statement.

Under the new scheme that started September 1, motorists will earn shopping points every time they gas up at Shell stations using their SM Advantage Card, SM Prestige, and BDO Rewards Cards. They can also earn points by dining at Shell Select, its service station-based 24-hour convenience store, and by having their vehicles serviced at Shell Helix Service Centres or Shell Helix Oil Change+.

Stephanie Cua, Pilipinas Shell Marketing Manager for Retail, acknowledged its partner corporation and urged customers to avail of the promos.

“We are honored to forged this wonderful partnership, and we would like to thank Marketing Convergence Inc., for choosing Shell as its new and exclusive fuels company partner for SM Advantage,” Cua said in the same statement.

Earned points at Shell may be used for purchases in various SM Retail stores nationwide. JP Dalangin

Get Inquirer updates while on the go, add us on these apps:

Inquirer Viber

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.

  • Mux

    I hope they don’t stop the Free Coke 1.5 L promo! I shifted to Shell because of that.

To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.

Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:

c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City,Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


editors' picks



latest videos