Latest Stories

PH BPOs urged to tap emerging markets


The Philippine business process outsourcing industry has been urged to do all it can to tap emerging market economies, which are expected to account for 50 percent of the world’s gross domestic product by 2020.

This will enable the Philippines to further strengthen and cement its foothold as the world’s top destination for global outsourcing and related investments.

Asheesh Mehra, Japan and Middle East head of Infosys BPO, said that the Philippines must also gear up for the surge in demand for offshore outsourcing services from emerging market economies.

These emerging markets, which are seen to account for 38 percent of global spending and 55 percent of fixed capital by 2020, included China, Russia, Turkey, Brazil, and other countries.

“Six hundred billion dollars in foreign direct investments are going to these emerging market economies. Imagine how many industries are being created. And yet, we are focusing only on the United States. We need to spread our wings,” Mehra said during the International Contact Center Conference and Expo.

While countries belonging to the Group of 7 (G-7) managed to grow by only 1.4 percent in 2012, emerging market economies, made up of 81 out of 192 countries in the world, posted an average growth of 4.9 percent, Mehra told the delegates who attended a forum hosted by the Contact Center Association of the Philippines.

Mehra pointed out that, although the Philippines may have established a niche in offering voice services, it has not, however, “maximized its full potential” as a destination for offshore outsourcing of data services like India.

Thus, local BPOs need to educate workers to make them more than just a friendly voice on the line and enable them to acquire higher value skills, he said.

“Philippine companies must be strong in strategic improvisation, flexible and experimental… The cookie-cutter approach (that companies used in penetrating the US market) may no longer apply in emerging markets,” Mehra explained.

“The key to unlocking the emerging market economies’ door is to think differently. There may be significant opportunities, but there are also huge complexities such as the diversity in culture, language and scale,” he added.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: bpos , Business , emerging markets

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


  • Slain officer’s ‘diagram’ rocks PNP
  • 2 contractors fined P25,000 for delays in Edsa rehab
  • Luisita beneficiaries take over renters
  • 5 years of hard work pay off for top UP grad
  • Art, music, book sale mark Earth Day at Arroceros park
  • Sports

  • Galedo caps ride of redemption
  • Beermen, Express dispute second semis slot today
  • Lady Agilas upset Lady Bulldogs in four sets
  • NLEX roars to 7th D-League win
  • Zaragosa, Park forge PH match play duel
  • Lifestyle

  • Summer Mayhem: The ultimate beach experience
  • A haven for steak lovers
  • Gongs and southern dances star in a workshop at San Francisco Bayanihan Center
  • This woman ate what?
  • Photos explore dynamics of youths’ sexual identity
  • Entertainment

  • Kristoffer Martin: from thug to gay teen
  • Has Ai Ai fallen deeply with ‘sireno?’
  • California court won’t review Jackson doctor case
  • Cris Villonco on play adapted from different medium
  • OMB exec’s assurance: We work 24/7
  • Business

  • Gaming stocks gain, PSEi eases on profit-taking
  • Cebu Pacific flew 3.74M passengers as of March
  • Corporate bonds sweeteners
  • Professionals in the family business
  • Foreign funds flowed out in Q1, says BSP
  • Technology

  • Vatican announces hashtag for April 27 canonizations
  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  • Opinion

  • Editorial Cartoon, April 25, 2014
  • No deal, Janet
  • Like making Al Capone a witness vs his gang
  • MERS-CoV and mothers
  • A graduation story
  • Global Nation

  • US4GG: Aquino should ask Obama for TPS approval, drone technology
  • Complex health care system for California’s elderly and poor explained
  • Tiff with HK over Luneta hostage fiasco finally over
  • DOLE sees more Filipinos hired by South Koreans
  • Filipinos second-shortest in Southeast Asia
  • Marketplace