Asean integration boon to call center industry

Sector experiencing ‘hyper growth’, says association

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The Philippine contact center industry is expected to reap significant benefits from the economic integration of the 10-member states of the Association of Southeast Asian Nations, given the country’s strategic location and young, educated population.

As it is, the country’s contact center industry is experiencing “hyper growth” after overtaking India in 2011, according to Benedict Hernandez, president of the Contact Center Association of the Philippines (CCAP).

Hernandez also said that “the demand and appetite are there and we anticipate that this hyper growth will continue.”

University of Asia and the Pacific economist Bernardo M. Villegas also said that the Asean bloc, which will be led by Indonesia, Vietnam, and the Philippines, will be “strong enough” to challenge the economies of China and India in 20 years and this presents additional growth opportunities for the contact center industry.

Villegas was quoted in a statement of the Contact Center Association of the Philippines as explaining that these three Asean countries, which have a combined population of 400 million, have big domestic markets that make them relatively less susceptible to global downturns.

In contrast, the 1990s Asian tigers Singapore, Hong Kong, Taiwan, and South Korea have measly populations, little natural resources, and strong dependence on exports, Villegas said.

The anticipated integration will be marked by the establishment by Dec. 2015 of the Asean Economic Community, which will then allow Asean companies in 10 Asean member-nations to enter each other’s markets, encouraged by zero tariffs and reduced red tape.

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  • gregory robinson

    The writer of this article obviously took lessons from the US on how to inflate and manipulate the numbers. Philippines has very little to offer other countries, they cant even produce their own food. Putting Philippines with Indonesia and Vietnam is a joke, PH will never be part of SE Asian economic powerhouses. The sex trade, night clubs and teenage pregnancies are the hottest things here…..and don’t see them letting go of their number 1 spot for a long time.

  • PinoyDude

    IMO working in call center is only for the short-term, especially for those who are assigned in unusual schedules.

    Here are some suggestions:

    1. If you’re in IT retool your job skills by learning Android, iOS, Ruby on rails development. The future of IT is in the mobile platform sphere.

    2. If you have good command of the English language, why not try teaching English online?

    3. If you are direct beneficiary of an OFW through remittances why not open a business? What you need is good business idea and something that you will love doing. Don’t know where to start? Search the Internet instead of hanging out excessively in FB checking updates.

    4. Our schools should emphasize science, math and engineering curriculum to make our students competitive the job market.

    Ultimately, the government together with private sector should really develop our manufacturing industry. PH needs to produce something and be self-sufficient in the long term.

  • md’couplus.cal

    However, Mr Villegas you need to realize that we can not be a tiger unless we become high technology manufacturer, designer and enterpreneurs. Concentrating on Call Centers makes our citizens earn below middle class forever and dependent from foreign manufacturers. As soon as american and european companies become more nationalistic and their national activist to lobby against offshoring, these call centers will fade away and were back to poverty for all. They already are pulling back because of their never ending recessions.

    Yes, we are not that susceptible to recessions. The ofw and service industry cushioned us from the 2 big west originated recessions but they will fade as so as our cushions.

    its about time to unleash our talents, filipino intelligence, filipino enterprenuerships. We have more talents than many of the richest nations. We have a massive software developer industry in the country, a rich agriculture, a rich country of natural resources that no other asean country has including china and taiwan. Our people are rated the best and we are the only english speaking country in east asia with majority of citizens college educated. Our youngs are the most pleasing, energetic, vibrant and very well educated in all areas of the Medical field to Engineering, the Law, Agriculture, Science and Biotech.

    If available, buy local and manufactured in the philippines products. Its guaranteed to be much better than Chinese products, and unlike chinese products, its poison free from lead, cadmium, arsenic, beryllium, and nickel. Protect our children and our future, buy locally produced products. Back up alternative products are also available from our allies.

    Lets fund our citizens for growth. Enhance them and make this country the one they can not beat.

    ______________
    Villegas was quoted in a statement of the Contact Center Association of the Philippines as explaining that these three Asean countries, which have a combined population of 400 million, have big domestic markets that make them relatively less susceptible to global downturns.

    In contrast, the 1990s Asian tigers Singapore, Hong Kong, Taiwan, and South Korea have measly populations, little natural resources, and strong dependence on exports, Villegas said.

  • CmdrAdobo

    Working in call centers is not good. Should have real jobs like in engineering or banking.

    • Tama Ako Mali Ka

      Yes, real jobs like drug dealing and the oldest one there is, prostitution.

    • Prouder than ever 2B Filipino

      CmdrAdobo is correct.

      this will put us in middle class trap.

      push this but also develop the higher level services like IT.

      Actually, the OFWs having been working locally should promote the services of their previous companies or familiar ones to become vendors of the company they are working with. This is done by a lot of expat arabs and british. we should learn from them.

      this way OFWs will become conduit of Filipino services abroad…

    • Pork lover boy

      How would you consider replacing Janet? We can put quasi-banking scheme together.

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