JFC backs farmers entrepreneurship plan


Fast food giant Jollibee Foods Corp. is pushing for the expansion to the Visayas this year of the farmers entrepreneurship program (FEP), which is being implemented in partnership with civil society and the government.

Jollibee Group Foundation is taking part in the FEP for the fifth year along with American humanitarian agency Catholic Relief Services (CRS) and state-run National Livelihood Development Corp. (NLDC).

Launched in 2008, the FEP is aimed at enabling small farmers to increase their income through agro-enterprise. This is being done with the help of CRS, for training; NLDC, access to finance and Jollibee, market influence.

Jennifer Remoquillo, national coordinator of the Department of Agriculture’s high-value crops development program, said in an interview that the FEP helped farmers who grow garlic, onions, tomatoes, bell pepper, calamansi, hot pepper, various vegetables and cacao.

Remoquillo said the FEP linked small farmers to the supply chains of institutional buyers like Jollibee and other large consumers of farm produce.

“The FEP this year covers 24 sites across the nation, including five in the Visayas,” she said.

The official was referring to farms in San Jose, Antique; Leon and Alimodian, both in Iloilo; Canlaon City in Negros Occidental, and Cebu City.

The rest of the sites are spread across Ilocos Sur, Pangasinan, Nueva Viscaya, Nueva Ecija, Tarlac, Quezon, Oriental Mindoro, Albay, Bukidnon, Davao Oriental, Compostela Valley, and Agusan del Sur.

Remoquillo said the FEP was securing some P8.15 million in funding from the agriculture department to support training-related events and distribution of agricultural inputs and materials.

“Six hundred small farmers are able to directly supply institutional markets,” she said.

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Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.

  • joboni96

    salvador ng intsik switik

    kaya hindi umuunlad ang pilipinas
    dahil sa mga intsik switik leeches

    buti na laang
    may mga piltsin din

  • Rovingmoron

    It’s nice to know that this entrepreneurship plan has cropped up. However, it is sad to learn that the Eastern Visayas region was left out again. Eastern Visayas comprises the provinces of Samar, Leyte and Biliran. Like the rest of the mentioned places, E. Visayas (Region 8) is one of the neglected regions in the country.

  • Marc

    Me and my farmer neighbors need the mentioned support. How can we get in touch with these people. This article mention names and places but nothing on how to get in touch and who. E-mail, phone…..?

  • joboni96

    naghahanap lang ang intsik switik na jolibee
    ng cheap inputs

    at the disadvantage of
    pilipino farmers

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