Latest Stories

Filipino pride: Local franchises go global

Filipino brands continue to create waves in the international franchise arena, proving that the local franchise industry is fast becoming one of the country’s biggest dollar earners.

“With at least $11 billion in earnings, Philippine franchising is no less a major export player. Some of our members have successfully established their brands overseas, paving the way for more players to try and conquer new markets,” says  Armando Bartolome, president of the Association of Filipino Franchisers Inc. (AFFI).

Throughout the years AFFI, the country’s leading franchise group, has helped franchise brands expand to Asia, the United States, as well as in less familiar territories overseas.

AFFI is showcasing these local franchise brands that have gone global in a three-day event dubbed “Galing ng Pinoy, the 12th  Filipino Franchise Show” slated on  Oct. 4-6   at the World Trade Center, Pasay City.

Going global

With at least 25 outlets scattered around America, 28 in Jakarta, Indonesia,  and one in Panama, Potato Corner is certainly one of the most inspiring franchise success stories. Operating for 20 years now, the company through its CEO Jose Magsaysay Jr., recently announced that they are considering listing at the Philippine Stock Exchange (PSE).

Crystal Clear Water dubbed “the business that never runs dry” has invaded Indonesia, Malaysia and South Africa. Locally, the company has at least 500 branches nationwide.

Fiorgelato, a famous ice cream franchise, is now in Japan and the US, while Sweet Corner’s (corn) cart business now operates in Australia and is soon to open in the Middle East.

Food franchisors are not the only success stories abroad. Lay Bare Waxing has three branches in the US; Eat Bulaga, the country’s most popular afternoon program has been franchised in Indonesia.

“Operating a franchise overseas comes with a unique set of challenges. These include not only different laws, languages, and cultural differences in how business is conducted but also finding a franchisee to partner with,” says Bartolome.

The franchisor’s local partner should help translate the concept and the brand into a commodity that is both acceptable and profitable thus one has to make adjustments, he adds.

Despite risks, however, the venture is definitely most rewarding. “With an international franchise,  you are bringing a Pinoy brand into the international spotlight.   You become a source of pride for the country. What can be more inspiring?” the AFFI chief says.

Galing ng Pinoy: The 12th Filipino Franchise Show is sponsored by BPI Family Savings Bank, Seaoil, Meralco, PLDT, Magnolia Healthy Beverages  and the Generics Pharmacy, with media partners Entrepreneur Magazine, Buy and Sell Ads, Philippine Daily Inquirer, Business Mirror, BusinessWorld and Radyo Negosyo.   For more information on the 12th Filipino Franchise Show, contact Petco at 8325422; 832540, 5562723 or  secretariat@petcogroup.com; or AFFI at  6540345; 8619897.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Association of Filipino Franchisers Inc. , Eat Bulaga , franchise , Galing ng Pinoy: The 12th Filipino Franchise Show , Potato Corner

  • mamamiamia

    Hope so mga hija, if you can get those moneyed Pinoys and other
    conservative investors whose mucha mullah are managed by fund managers
    to invest directly in your business. That will be great! If not, hangang hope and news article lang iyon, how sad mga hija!(Facts of life and being segurista Ok! Love you all!)

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


  • After quake, makeshift churches welcome pilgrims in Bohol
  • UN warns banana fungus spreading from Southeast Asia
  • Massive infra spending set
  • ‘No real progress in PH if dynasties not dismantled’
  • Cardinal Tagle to faithful: Join politics to clean it
  • Sports

  • Federer would skip tennis to be with wife, newborn
  • Manny Pacquiao in PBA? If so, he’ll wear No. 17
  • PSC sets Blu Girls US training
  • Power Pinoys settle for 7th place
  • Successful coaches to get raise
  • Lifestyle

  • ‘Labahita a la bacalao’
  • This is not just a farm
  • Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  • Moist, extra-tender blueberry muffins
  • The truffled mac ‘n’ cheese, eggs benedict, chicken leg confit are excellent
  • Entertainment

  • Why Lucky has not bought an engagement ring for Angel
  • Derek more private with new girlfriend
  • ‘Community’ star happy with return of show’s creator
  • Jealousy is kid stuff
  • Mommy-daughter adventure continues
  • Business

  • PH presses bid to keep rice import controls
  • PSEi continues to gain
  • Number of retrenched workers rose by 42% in ’13
  • PH seen to sustain rise in FDIs
  • Gov’t subsidies to state firms fell in first 2 months
  • Technology

  • Smart phone apps and sites perfect for the Holy Week
  • Tech company: Change passwords or suffer ‘Heartbleed’
  • Filling the digital talent gap
  • SSS to shut down website for Holy Week
  • Another reason to quit social media this Holy Week: your safety
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • First Fil-Am elected to Sierra Madre, Calif. city council
  • UC Irvine cultural night to dramatize clash of values in immigrant family
  • Filipino sweets and info served at UC Berkeley Spring Fest
  • Milpitas, California kids wrap up a successful run of ‘The Wiz’
  • Netizens welcome Japan’s visa-free travel plan
  • Marketplace