Quantcast
Latest Stories

Globe Telecom, PAL launch partnership to strengthen rewards



REWARD POINTS PARTNERSHIP Globe Telecom and Philippine Airlines have inked a partnership to strengthen their customer loyalty programs. Photo shows (from left) Jay Beltran, Globe Telecom head of Customer Lifecycle Management; Ernest Cu, Globe Telecom CEO; and Ria Carrion-Domingo, head of PAL’s Frequent Flyer Program at the formal launch of the partnership on Tuesday at the Hotel Intercontinental in Makati City.

MANILA, Philippines—Globe Telecom has forged a partnership with Philippine Airlines to allow its frequent flyers to convert their PAL Mabuhay Miles to Globe reward points.

The partnership was formally announced on Tuesday during a press briefing at the Hotel Intercontinental Manila in Makati City attended by Globe and PAL executives.

Under the plan, every 2,000 Mabuhay Miles converted will enable Globe subscribers to earn 400 reward points, 1,500 Mabuhay Miles can be converted to 300 reward points, and 1,000 Mabuhay Miles can earn subscribers 200 reward points.

Subscribers, in turn, can use the reward points to redeem items from the Globe Rewards catalog such as Globe services, shopping, dining and leisure items, gadgets, and gift certificates. The system uses the point-to-peso conversion of 1 point=P1 which gives subscribers more options to redeem their points like cash to purchase items from partner merchants.

‘‘Converting PAL Mabuhay Miles to Globe rewards points is an initiative that promotes further engagement and customer delight to both loyal Globe subscribers and PAL customers,’’ said Jay Beltran, head of Customer Lifescycle Management at Globe, adding ‘‘With this partnership, Mabuhay Miles members can enjoy more rewards with their miles.’’

Ma. Sylvia ‘‘Ria’’ Carrion-Domingo, AVP for Product Loyalty Marketing and head of Frequent Flyer Program of PAL, said the airline firm’s partnership with Globe is a commitment to offer more redemption opportunities to loyal Mabuhay Miles members.

‘‘Aside from travel award tickets and flight service class upgrades, our members may enjoy exciting freebies from Globe and their partner-merchants through this new nonflight mileage redemption offer,’’ Domingo said.

Beltran said they are excited with the partnership with PAL especially now that the list of Globe’s partner-merchants has expanded to 10 to enable consumers to have more ways to enjoy their miles and reward points.

The partner-merchants are Bench, KFC, Memo Express, Ayala Malls Cinemas, Figaro Coffee Company, Wendy’s, Sunglass Hut, Enchanted Kingdom, Rose Pharmacy and Petron.

To convert PAL Mabuhay Miles to Globe reward points, members can call 855-8888 for Manila or (032) 340-0919 for Cebu. Members may also visit the Mabuhay Miles Service Center in Makati.

Globe rewards points are earned every time a prepaid subscriber tops up, or a postpaid subscriber uses his plan. Subscribers can also receive points shared by fellow Globe subscribers for bigger rewards.

Mabuhay Miles members earn miles from PAL flights and program partners such as credit card rewards program, hotels, resorts, car rentals and telecommunications.

Redemption of Globe rewards from partner merchants can be done by texting BUY<space>MOBILE # OF MERCHANT<space>AMOUNT to 4438. To check available points, text BAL to 4438. For more details, visit www.rewards.globe.com.ph.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Business , Globe telecom , partnership , Philippine Airlines , Rewards program

  • marienkind

    From the company that gives you dropped calls, now in partnership with PAL gives you dropped flights!

    • Croosboy

      lol



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
Advertisement

News

  • Camilla’s brother dies of NYC head injury
  • Nepal officials go to Everest to try to end crisis
  • Escudero ready to defend self should name appear in Napoles’ list
  • Obama calls for peaceful end to island dispute
  • Russia not abiding by agreement on Ukraine—Obama
  • Sports

  • Promoters Dela Hoya, Arum in talks for Pacquiao-Alvarez—report
  • Benzema guides Madrid to 1-0 win over Bayern
  • Suns’ Goran Dragic win NBA’s Most Improved Player award
  • Heat go up 2-0, hold off Bobcats 101-97
  • Ronaldo shakes off injury fears to play Bayern
  • Lifestyle

  • Photos explore dynamics of youths’ sexual identity
  • 12th Philippine Food Expo set at the World Trade Center
  • No tourist draw, Malang the croc will remain wild
  • The best flavors of summer in one bite, and more
  • Homemade yogurt, bread blended with pizza, even ramen
  • Entertainment

  • Has Ai Ai fallen deeply with ‘sireno?’
  • Sony developing live-action Barbie comedy
  • California court won’t review Jackson doctor case
  • Return of ‘Ibong Adarna’
  • Practical Phytos plans his future
  • Business

  • Facebook profits triple as mobile soars
  • Insular Honors Sales Performers at Testimonial Rites
  • Apple increases stock buyback, will split stock
  • Cost-recovery provisions for affected gencos urged
  • This time, BIR goes after florists
  • Technology

  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  • Viber releases new design for iPhone, comes to Blackberry 10 for the first time
  • Opinion

  • Editorial cartoon, April 24, 2014
  • Talking to Janet
  • Respite
  • Bucket list
  • JPII in 1981: walking a tightrope
  • Global Nation

  • PH-HK relations repaired, but families of victims still being courted
  • Filipinos in Middle East urged to get clearance before returning
  • PH seeks ‘clearer assurance’ from US
  • China and rivals sign naval pact to ease maritime tensions
  • What Went Before: Manila bus hostage crisis
  • Marketplace