Latest Stories

Globe Telecom, PAL launch partnership to strengthen rewards

REWARD POINTS PARTNERSHIP Globe Telecom and Philippine Airlines have inked a partnership to strengthen their customer loyalty programs. Photo shows (from left) Jay Beltran, Globe Telecom head of Customer Lifecycle Management; Ernest Cu, Globe Telecom CEO; and Ria Carrion-Domingo, head of PAL’s Frequent Flyer Program at the formal launch of the partnership on Tuesday at the Hotel Intercontinental in Makati City.

MANILA, Philippines—Globe Telecom has forged a partnership with Philippine Airlines to allow its frequent flyers to convert their PAL Mabuhay Miles to Globe reward points.

The partnership was formally announced on Tuesday during a press briefing at the Hotel Intercontinental Manila in Makati City attended by Globe and PAL executives.

Under the plan, every 2,000 Mabuhay Miles converted will enable Globe subscribers to earn 400 reward points, 1,500 Mabuhay Miles can be converted to 300 reward points, and 1,000 Mabuhay Miles can earn subscribers 200 reward points.

Subscribers, in turn, can use the reward points to redeem items from the Globe Rewards catalog such as Globe services, shopping, dining and leisure items, gadgets, and gift certificates. The system uses the point-to-peso conversion of 1 point=P1 which gives subscribers more options to redeem their points like cash to purchase items from partner merchants.

‘‘Converting PAL Mabuhay Miles to Globe rewards points is an initiative that promotes further engagement and customer delight to both loyal Globe subscribers and PAL customers,’’ said Jay Beltran, head of Customer Lifescycle Management at Globe, adding ‘‘With this partnership, Mabuhay Miles members can enjoy more rewards with their miles.’’

Ma. Sylvia ‘‘Ria’’ Carrion-Domingo, AVP for Product Loyalty Marketing and head of Frequent Flyer Program of PAL, said the airline firm’s partnership with Globe is a commitment to offer more redemption opportunities to loyal Mabuhay Miles members.

‘‘Aside from travel award tickets and flight service class upgrades, our members may enjoy exciting freebies from Globe and their partner-merchants through this new nonflight mileage redemption offer,’’ Domingo said.

Beltran said they are excited with the partnership with PAL especially now that the list of Globe’s partner-merchants has expanded to 10 to enable consumers to have more ways to enjoy their miles and reward points.

The partner-merchants are Bench, KFC, Memo Express, Ayala Malls Cinemas, Figaro Coffee Company, Wendy’s, Sunglass Hut, Enchanted Kingdom, Rose Pharmacy and Petron.

To convert PAL Mabuhay Miles to Globe reward points, members can call 855-8888 for Manila or (032) 340-0919 for Cebu. Members may also visit the Mabuhay Miles Service Center in Makati.

Globe rewards points are earned every time a prepaid subscriber tops up, or a postpaid subscriber uses his plan. Subscribers can also receive points shared by fellow Globe subscribers for bigger rewards.

Mabuhay Miles members earn miles from PAL flights and program partners such as credit card rewards program, hotels, resorts, car rentals and telecommunications.

Redemption of Globe rewards from partner merchants can be done by texting BUY<space>MOBILE # OF MERCHANT<space>AMOUNT to 4438. To check available points, text BAL to 4438. For more details, visit www.rewards.globe.com.ph.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Business , Globe telecom , partnership , Philippine Airlines , Rewards program

  • marienkind

    From the company that gives you dropped calls, now in partnership with PAL gives you dropped flights!

    • Croosboy


Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


  • 2 teenagers killed in Mlang, North Cotabato
  • No sympathy from North Korea over ferry disaster
  • 4 French journalists freed from Syria captors home
  • De Lima on Gigi Reyes: Let’s wait and see
  • South Korean relatives divided over whether to raise ferry
  • Sports

  • Pacquiao courtesy call to Aquino set for Monday
  • Nick Calathes suspension a reminder of supplement risk
  • Teague scores 28 as Hawks soar past Pacers in Game 1
  • Warriors beat Clippers in playoff opener
  • Pacquiao top Mayweather contender
  • Lifestyle

  • Britain’s baby Prince George visits Australian zoo
  • Noli Yamsuan, Cardinal Sin’s ‘official’ photographer: ‘I could smell the aftershave lotion of the Pope’
  • Simplifying and lightening life
  • Where to go for Easter night-out
  • Joe de Venecia visits the Queen Mother of Cambodia
  • Entertainment

  • Show-biz celebrities’ other choices of summer getaway
  • Why ‘Noah’ can’t dock his ark at Philippine theaters
  • Acclaimed artist goes wild while on holiday
  • Believing in this mermaid
  • Missing Xian
  • Business

  • Top-selling insurance agent opens her dream café
  • Connecting and transacting with one another
  • Building wealth for health
  • Why Mandaue Foam buys, rather than rents, space
  • A workplace of new possibilities
  • Technology

  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Opinion

  • Epiphany
  • Unpaid creditor vs distressed debtor
  • Moving on
  • From culinary desert to paradise
  • Response to China: ‘Usjaphil’
  • Global Nation

  • Asia seeks Obama’s assurance in territorial spats
  • Cesar Chavez movie sparks memories of Fil-Am labor leaders
  • Filipinos in US poised for success
  • Visas for priests and other faith leaders
  • DOH to continue tracking co-passengers of OFW infected with MERS virus
  • Marketplace