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Grohe showroom launch at Wilcon Depot in Alabang


IMPRESSIVE Grohe Showroom at Wilcon Filinvest

MANILA, Philippines — For almost four decades, Wilcon Depot has been the leading provider of high-grade supplies and big ideas for Filipino homes. Wilcon has mastered the art of building and constructing, making it the trusted brand in the retail construction industry.

WATER faucets at Grohe Showroom

The company was founded in 1977 by entrepreneur William Belo. Initially, it was just a small hardware store on Quezon Avenue. From its humble beginnings, Wilcon expanded around Metro Manila and soon even around the country, always focused on the homebuilding needs of Pinoys.

First full-depot outlet

In 2003, Wilcon opened its first full-depot outlet in Alabang, Las Piñas. The large format store not only offers consumers a wider variety of products but also a more comfortable shopping experience. The entire shop is air-conditioned, includes delivery service and has free parking for clients.

SHOWER heads and bath fixtures at Grohe Showroom

Today, there is also Wilcon Home Essentials, a mall-based format featuring housing collections. Two branches are at Ali Mall in Cubao and at the Wilcon City Center on Visayas Avenue, Quezon City. In total, there are 30 Wilcon outlets  as far north as the Ilocos  all the way south in Davao. A complete list of stores is at

Rose Ong, senior executive vice president of Wilcon, told me that Wilcon believes in providing easy access to Pinoys so that they can make their dream homes a reality. Rose noted that other new branches have sprung up in Mandaue City, Cebu, Kawit, Cavite and Valenzuela City, all part of their vision to continually providing Pinoys easier access to homebuilding products and services.

GROHE Blue water system

Showroom launch

I met Rose at the launch of the company’s latest innovation, a showroom dedicated to Grohe faucets, taps, showers and full range of bath products. The Grohe showroom is at Wilcon Depot in Filinvest, Alabang.

At the launch, I met Alpha Ang, VP of Grohe Philippines, who noted the long years of partnership of their premium brand and the retail powerhouse. William, the visionary founder, was at hand to offer a toast to all the guests, such as famed designer and perfumer Joel Cruz.

FROM LEFT: William Belo, Donna Racho of Megaworld, Rosemarie Ong, Alpha Ang and Joralyn Ong

The best part of the launch was when 50 Grohe premium products were raffled off. These included Grohe Blue, which produces fresh, great-tasting filtered water, and Grohe Red, which provides instant hot water straight from the tap. Check out for more on the premium bath products supplier.

The partnership of Wilcon and Grohe has been around for almost four decades. That’s a lot of Filipino homes that have benefited from the tie-up, and with the current real estate boom, I’m sure this partnership is built to last.

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  • upupperclassman

    The Grohe products displayed at Wilcon are not really the top of line. Even the Grohe used at Ayala condominium are the ordinary ones. Grohe made a serious mistake in dropping Dexterton who did a good job promoting Grohe. This observation is coming from a loyal Grohe user. Will Wilcon carry the spare parts needed by all Grohe users either from Dexterton or Wilcon? Mr. Alpha Ang, please answer this question.

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