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PH company eyes partnership with Dutch retail giant Ikea


Local firm Blims Fine Furniture is hoping to bag a partnership with the world’s biggest furniture retailer Inter Ikea Systems B.V. (Ikea), which is reportedly eyeing potential opportunities for expansion here in the Philippines.

Samie Lim, president of Blims Fine Furniture, explained that they have already submitted a letter to Ikea, expressing their keen interest for either a partnership, joint venture or a franchising deal with the Dutch retailer.

“They are coming. We’re now trying to get through them through mutual friends who can bring us to [Ikea’s] attention,” Lim revealed.

A new subsidiary may be put up should Blims Fine Furniture be chosen as Ikea’s partner in the Philippines, he noted, adding that he is aware that other companies may make a similar bid to this “very powerful brand.”

According to Lim, the products of Ikea can cater to the furniture needs of the mid-market segment as it offers comparatively affordable furniture.

Based on data from its website, Ikea Systems BV was established in 1983 in the Netherlands, when it started to document and develop the Ikea retail system.

Inter Ikea Systems is the owner of the Ikea Concept and the worldwide Ikea franchisor.

It is also a company within the franchise division of the Inter Ikea Group.

With 338 stores across the globe, Ikea provides low-priced products that allow it to serve more customers, rather than sell expensive home furnishings.

BLIMS Fine Furniture meanwhile claims to be a store that continues to “set the trends” over the past 30 years, taking pride in “revolutionizing the furniture industry by offering many firsts.”

According to its website, these developments include the launch of ready-to-use (RTU) and ready-to-deliver (RTD) furniture concept, which is now an industry standard in convenience and practicality.

It plans to hold a series of annual exhibits supported by extensive advertising campaigns. It also hopes to put up a complete one-stop center for ergonomic office furniture and furnishings, aptly called “Office World.”

Meanwhile, Lim further revealed that the company, with its 25 stores across the country, hopes to house several of the best and “interesting” brands of furniture from Europe and the United States under its roof, similar to the concept of Automatic Centre, a leading retailer of high-end gadgets and appliances in the country.

But he declined to reveal the brands the company plans to bring in.

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Tags: blims fine furniture , Business , Ikea , partnership

  • PareKol

    IKEA is Swedish and Swedish people are proud of IKEA. If you go with the arguement that it is now a Dutch company, might as well call Nokia an american company.

  • koolkid_inthehouse

    now who can afford Ikea’s product? Ikea should be force to build shop, train locals to assemble and make furnitures. It should be a mandatory part of the partnership. the furniture shop should be located FAR out from Metro Manila.

  • ConcernedCitizenPh

    IKEA’s entry will be good for Filipino consumers because local retailers who import by bulk the same quality of furnitures are selling their products 2x-3x more than IKEA’s prices. Profit margins of local retailers is probably at least twice their products landed costs.

  • Philipmon

    Local businesses whose dollar inflow is greater than its dollar outflow should not be allowed to import since these businesses are sending jobs abroad instead of promoting domestic economic activity and create jobs for our countrymen.

    If IKEA will source majority of its products from Philippine manufacturers utilizing Swedish design, then this venture should be supported as it generate jobs in our country. Otherwise, it is better for us Filipino consumers to buy from manufacturers than support this IKEA venture.

    In order to expedite job generation in our country, we as customer should choose locally made products. It may be more expensive than foreign made products but it does not send jobs abroad.

  • Noelnoel Munro

    If you will live in a small apartment or condominium your furnitures and appliances has to be ergonomically sound. Ikea can help with that trust me.

  • Abnoy’s Mongoloidism

    But IKEA is so cheap. All made in China. Not upscale at all.

  • CmdrAdobo

    Ikea is swedish. :)

    • CmdrAdobo

      ok. im corrected. it’s dutch with swedish origin.

      • Abnoy’s Mongoloidism

        For tax purposes.

  • ooioo

    So iba pala to na IKEA from the one in Sweden?

    • Pert Cabatana

      , he quoted the website correctly. On the other hand, wikipedia says Ikea is a Dutch company with Swedish origins. Now that makes more sense.

      • CmdrAdobo

        ok. i am corrected too.

  • The Factory

    Excellent idea. IKEA is very affordable and stylish. I think Filipinos will embrace this new concept in house furnishing.

  • Garo Ungaro

    Good move as to bring and educate our citizen to furnishing thats more practical in most condo living…and more?

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