Quantcast
Latest Stories

Prepaid card hatched to aid ‘Sendong’ victims wins global award

By

MANILA, Philippines–A prepaid card solution hatched by Citibank in partnership with international humanitarian organization Action Against Hunger (ACF International) to better disburse emergency aid in the wake of Tropical Storm “Sendong”–which triggered catastrophic floods in Cagayan De Oro and Iligan cities in December 2011–has earned a key global citation.

The partnership between Citi and ACF International that customized a prepaid card solution for a cash-based emergency intervention program was recognized as the “Judges’ Choice” at the 2013 Paybefore Awards, an annual awards program which honors excellence in the worldwide prepaid and emerging payments industry.

In aftermath of Sendong, ACF approached Citi for a solution to provide emergency aid to over 2,000 affected families. Contributions from ACF’s major donors must be used exclusively to purchase food items in order to ensure that the financial aid was channeled towards alleviating hunger in a crisis situation. ACF wanted to ensure there would not be misappropriation of funds from its donors.

Heeding ACF’s call, Citi came up with “Citi ACF International: Action Against Hunger Prepaid Card” which supported ACF’s high standards of accountability and transparency. Citi established a “closed-loop” system that enabled ACF to disburse the funds within a month of the calamity.

“It was a great opportunity for Citi to leverage our platform in the assistance of disaster-stricken beneficiaries. We were able to develop and implement the program in a short two weeks and the acceptance rate for all issued cards was 100 percent, providing essential support for vulnerable families,” Citi’s new country officer for the Philippines Batara Sianturi said in a press statement.

Siantura, an Indonesian national, assumed office as the country chief for the Philippines effective June 1, taking over the post formerly held by Sanjiv Vohra.

Demosthenes Militante, Food Security and Livelihood Coordinator for ACF International, said: “Having experienced some challenges in the use of prepaid cards in the past, we have been very impressed by the reliability of Citi’s program–the specific customization and the speed of implementation.”

Citi is working on innovative payment delivery across private and non-government organizations through its prepaid card solution in the Philippines. Earlier this year, the Pag-IBIG Citi Prepaid Visa was rolled out in a bid to provide over 12 million Pag-IBIG members a faster, more convenient way of receiving and using their loan proceeds. The Pag-IBIG Fund is Citi’s first public sector client for prepaid cards in the country.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: aid , award , Banking , Disaster , Flooding , News , partnership , prepaid card , tropical storm



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
Advertisement

News

  • Drug firm Novartis to help Leyte firefighter
  • Fears grow for hundreds missing in South Korea ferry capsize
  • Robot sub makes first complete search for plane
  • uFly fires flight simulator who appeared on CNN
  • DPWH allots P1.2 trillion for PH roads
  • Sports

  • Federer would skip tennis to be with wife, newborn
  • Manny Pacquiao in PBA? If so, he’ll wear No. 17
  • PSC sets Blu Girls US training
  • Power Pinoys settle for 7th place
  • Successful coaches to get raise
  • Lifestyle

  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • This is not just a farm
  • Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  • Moist, extra-tender blueberry muffins
  • Entertainment

  • Jay Z to bring Made in America music fest to LA
  • Why Lucky has not bought an engagement ring for Angel
  • Derek more private with new girlfriend
  • ‘Community’ star happy with return of show’s creator
  • Jealousy is kid stuff
  • Business

  • PH presses bid to keep rice import controls
  • PSEi continues to gain
  • Number of retrenched workers rose by 42% in ’13
  • PH seen to sustain rise in FDIs
  • Gov’t subsidies to state firms fell in first 2 months
  • Technology

  • DOF: Tagaytay, QC best at handling funds
  • Smart phone apps and sites perfect for the Holy Week
  • Tech company: Change passwords or suffer ‘Heartbleed’
  • Filling the digital talent gap
  • SSS to shut down website for Holy Week
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • Japan says visa-free entry still a plan
  • First Fil-Am elected to Sierra Madre, Calif. city council
  • UC Irvine cultural night to dramatize clash of values in immigrant family
  • Filipino sweets and info served at UC Berkeley Spring Fest
  • Milpitas, California kids wrap up a successful run of ‘The Wiz’
  • Marketplace