Malaysia, the Philippines and Indonesia have the most active people on social media, at least among consumers who frequent Starbucks coffee shops, based on a survey released by social engagement platform Local Measure.
Local Measure ‘Starbucks’ Social Index analyzed social media conversations that occurred in 60 Starbucks stores across Australia, United States, Philippines, Singapore, Malaysia and Indonesia over the past 24 months. Ten stores in prominent cities of each country were included from June 1, 2011 to June 1, 2013.
By identifying location data embedded within publicly available social content, Local Measure said it was able to identify unique insights, images posted by customers and comments about their experience in Starbucks.
Based on the survey, Malaysians are the most active on social media and twice as active as Americans, creating about 209,200 posts and check-ins on Facebook, Twitter, Instagram and Foursquare.
Filipinos generated the second largest amount of content with 188,200 posts and check-ins and Indonesians came in third with 134,109 posts.
In a statement, Local Measure founder Jonathan Barouch said the survey highlighted the increasing need for businesses to mine social data that could be drawn from the real-time, social media platforms to gain insights from a business’ premises.
“With Local Measure, retailers can now use this feedback to improve their customer service and make changes to their products or services accordingly,” Barouch said.
For the Philippines, the busiest Starbucks area was in Bonifacio Global City, with 3,266 posts and 15,496 check-ins.
The busiest month for the Philippines was May, similar to Malaysia, Indonesia and the United States. The busiest period for Australia and Singapore was March.