Firm upbeat on PH consumer electronics marketBy Amy R. Remo
Philippine Daily Inquirer
The Devant brand of consumer appliances is poised to strengthen its foothold in the local market as its distributor, Techpoint Enterprise, is set to launch new cutting-edge products and developments to boost its existing portfolio.
Techpoint Enterprise general manager James Ng said in an interview that although the Devant brand was already a “top of mind” choice for consumers, the company continued to gear for bigger and better growth over the coming years.
As it is, Devant is already among the Top 5 brands in its category, but the distributor is looking to cement position somewhere as one of the top 3 brands. Ng believes that the strong consumer acceptance was due to the fact that Devant brand of products are more responsive to the need of consumers at “acceptable prices.”
In the case of Devant TVs, for instance, the average number of units sold a month has so far reached 10,000, up from only 2,500 units a month back in 2008.
The company also enjoys a sales growth for Devant products of about 30-35 percent yearly, which may further increase once Techpoint’s expansion plan is already well in place.
According to Ng, the company is expanding the Devant product line to address growing demand in the local market. Its priority is the introduction of the Devant brand of tablets to be called D-tab in July. Mobile phones may also be added in the future, officials said.
Devant products locally available include portable players with LED monitors, speaker systems, LCD TVs and LED TVs.
Apart from boosting the product line, Techpoint is also targeting to expand its coverage, particularly in the Visayas and Mindanao.
Company sales manager Cyd Montebon said 80 percent of Techpoint’s products were distributed mainly in Luzon with only 20 percent reaching the Visayas-Mindanao area. This, he said, presented the company with huge opportunities for further growth.
According to Montebon, the company is now going around the country to promote Devant and other products under its distributorship. There are at present, more than 200 dealer branches nationwide.
Technopoint is celebrating 10 years of delivering cutting-edge products and developments in the audio-visual industry.
“This is a huge milestone for us as a company. Through the years, we have continually enhanced our products, resulting in a more enriched viewing experience for our consumers. As we move forward in the industry, we will dedicate all our efforts in further delivering bigger and better products,” Ng said.
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