Colorado featured in Yahoo!-takeover

There’s a new and easy way to know the features of Chevrolet’s most powerful vehicle, the Colorado.

The bowtie brand presents the Colorado in a unique online experience via the massive reach of Yahoo! using the Yahoo!-takeover innovative communication platform.

This marketing tool  features a Colorado truck drive-by execution and an expanding front-page ad located at the upper right-hand side of the Yahoo! Philippines’ homepage.

Once clicked or moused over, the site user will be directed to Chevrolet’s landing page which will then lead to Chevrolet’s Colorado microsite (www.chevroletcolorado.com.ph). The actual execution is rendered through creative animation that makes for a short but informative visit.

The Colorado microsite is an interactive website which differentiates itself from conventional websites.  The site features an easy-to-navigate set of Colorado-related information with a creative array of infographics, interactive videos and other rich media content like the Discovery Channel’s Colorado Power-up Series videos. It transitions to various pages loaded with information about the Colorado—from its truck-building heritage to its winning features, specification, a gallery of photos and videos, and even to a page where potential buyers can schedule a Colorado test drive at their own convenience from among the 19 Chevrolet dealerships nationwide

Check out Yahoo! Philippines’ homepage today, May 29, from 6 a.m. to 12 noon, and be part of this awesome online experience. Visit the Colorado microsite at www.chevroletcolorado.com.ph to learn more about Chevrolet’s other products and services.