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Comcast launches portal for Asian-Pacific content



PHILADELPHIA, Penn.–Global media and technology company Comcast today launched Xfinity Asia Internet destination (Xfinity.com/Asia), an online portal that brings together Asian-Pacific entertainment content from a variety of sources in one, easy to navigate location.

“The Xfinity Asia Internet destination is the first step in providing customers much more Asian-Pacific content than ever before,” said Ruben Mendiola, vice president and general manager of Multicultural Video Services. “This will be an exciting year as we continue to expand new content and offerings for the Asian American community.”

In addition, Xfinity customers will gain access to special programming across Xfinity platforms – TV, On Demand, online and on mobile devices – recognizing the Asian-Pacific cultural influence on the world of entertainment.

The Xfinity Asia website features news, blogs, and Xfinity TV programming information relevant to the Asian-Pacific community. Content on the site includes award-winning films, documentaries, history, bios, sports, anime and music featuring Asian-Pacific entertainers, artists and historical leaders that have contributed to the news, music and history of this country and the world.

Xfinity TV customers will have access to a large library of content on Xfinity On Demand, and non-subscribers also will have the opportunity to explore a range of entertainment options online. Content can be filtered by country of origin, genre and more.

Xfinity TV is also celebrating Asian-Pacific American Heritage Month with a special collection of entertainment choices that highlight Asian-American and Pacific Islander culture and contributions. The collection includes movies, documentaries and biographies hand-selected by Chi-hui Yang, the curator of Cinema Asian America for Xfinity TV.

Highlights of Xfinity TV’s Asian-Pacific American Heritage Month collection include Bollywood hits and music; HBO’s East of Main Street; Filipino entertainment and events; KPOP; K-Drama Fever; anime from Funimation; and themed history and biographies from National Geographic.  In addition, Xfinity TV will offer feature films including:

  • Conscience and the Constitution, directed by Frank Abe
  • Delhi Safari, directed by Nikhil Advani
  • Don’t Lose Your Soul, directed by Jim Choi and Chihiro Wimbush
  • The Island President, directed by John Shenk
  • Life of Pi, directed by Ang Lee
  • The Reluctant Fundamentalist, directed by Mira NairPieta
  • Seeking Asian Female, directed by Debbie Lum
  • Sushi: The Global Catch, directed by Mark Hall


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Tags: Asian content , Communications , Entertainment , Internet Asian portals , media



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