DEALER NO. 21
Chevrolet PH opens biggest Metro ‘casa’By Charles E. Buban |Philippine Daily Inquirer
Chevrolet Philippines has created a new highlight in its three and a half record-setting years of operation by opening its 21st dealership, which is the biggest in Metro Manila.
Spread over 2,374 square meters, Chevy Commonwealth, which officially opened last April 12, can display 10 models in its showroom as well as accommodate 12 vehicles in its service bay area.
The new dealership is located along Commonwealth Avenue in Don Enrique Heights, Quezon City (across Ever Gotesco Commonwealth).
“We have been witness to the phenomenal growth of the Chevy brand in the Philippines and we feel excited and privileged to be part of the creative and dynamic team that made this possible. From the onset of our decision to support the brand, we have seen God work in tandem with us every step of the way. We are confident that with The Covenant Car Company Inc.-Chevrolet Philippines’ support, we will make a significant footprint in our market and make every customer feel like a part of our family,” said Ryan Jarina, the young CEO of Ark Diversified and Automotor Group Inc., which operates Chevrolet Commonwealth.
TCCCI-Chevrolet Philippines is the exclusive importer and distributor of Chevy brand of vehicles and parts in Philippines.
The young Jarina (only in his mid-20s) explained that Chevy Commonwealth is strategically located at the heart of the main automotive row. “This part of Commonwealth Avenue is one of the fastest-growing areas in Quezon City and where residential and business establishments continue to expand and prosper,” he said.
Jarina, who is also president of Chevy Philippines, is no stranger to the automotive industry. As a third-generation Jarina, he has been exposed to car selling and automotive service business at an early age.
“Ark Diversified and Automotor Group Inc. is very similar to TCCCI-Chevrolet Philippines as both companies are relatively young but rich in heritage and tradition,” said Chevy
Philippines president and managing director Albert Arcilla.
New but able
A relatively new player, TCCCI-Chevrolet Philippines is able to uphold the high standards set by the Chevrolet brand—in just three years and a half, Chevy Philippines got several recognitions including the 2010-2011 Car of the Year award for its compact sedan, the Chevy Cruze, as well as being ranked No. 1 in Customer Satisfaction Index-Aftersales Service by JD Power Asia Pacific for two consecutive years (2011 and 2012).
“Our dealerships have grown from the original 16 (inherited from GM) to 21. With Chevy Commonwealth now open, we are expecting seven more before the year ends. Moreover, Chevy Philippines successfully launched six new models that the market has warmly accepted. These are testaments that with the right heart, dedication and hard work, everything is attainable,” he said.
Arcilla added the opening of Chevy Commonwealth could not have been timed more perfectly as the brand has just launched three new products that belong to the large market share segments.
“The market is buzzing about the Colorado, the mighty pickup truck that represents Chevrolet’s first truck entry in the Philippines. There’s also the Trailblazer, the midsize SUV that is equipped with amazing offroad capabilities with better riding comfort and convenience. Of course, there’s the Sonic, the sub-compact car (in sedan and hatch configurations), that is stylish, sporty and carries sophisticated technology as well as nimble driving dynamics,” announced Arcilla.
Arcilla also announced that Chevy Philippines is set to launch the 2013 versions of the Cruze and Spark within the second quarter of the year.
“Expect these two models to grace our latest showroom in Commonwealth, Quezon City,” enthused Arcilla.
Photos by Charles E. Buban