Money Matters

Should I sell all my stocks now?


Q: The stock market has started to move sideways last week after registering an all-time high at 6,800 points recently. I wonder if this is a good time to take profits now as many stocks are already expensive, but I also worry that I might regret it later if the market resumes its uptrend and goes up further. I want to maximize my profits from stocks. Can you advise me? – Evan De Vera by e-mail

A: The reason you hesitate to sell your stocks now is you have the feeling of greed that comes with the anticipation that the market will further go up. The feeling of greed tells you to hold on to your stocks and wait for it to go higher as everyone expects the stock market to break the 7,000 target soon.  There is a feeling of denial within you every time you see the market falling because you don’t want to hurt your ego by accepting the possibility that you may be wrong about your expectations.

Yes, there is no doubt that the market will go up again and possibly set another record high but every time the market goes up, the risk of losing also gets bigger. Considering the rocket speed and steep rise of the PSE index, which rose by 18 percent in less than three months, it is not hard to see that the stock market may soon be due for massive correction.

It may not necessarily be a sharp fall unless there is a reason for the market to panic but it may decline slowly on choppy fashion. Speculators will trade less as buying slows down.  Traders take a back seat and assess where the market stands fundamentally. Some may fear that the market has topped already. Others think that since the Philippine stock market is already trading at scary valuations, many stocks are now ripe for the harvest.

This may be the best time for you to cash in on your gains while the opportunity to sell at a good price is still there.  You may have missed out selling it at the highest price but at least you will be able to sell it at a nice profit before it is too late. You will never know where the market will go next. It may recover soon or stay sluggish for some time. When you sell it now, you can have that peace of mind that you can always buy it back later when it falls further.

If you are holding on to shares that are still trading at paper loss, you can sell it at best price possible. It doesn’t have to go above your cost. If you think that the stock has nothing good to offer and it is not going anywhere amidst the  bullish market environment, then make a decision to cut your losses and minimize the damage.

As a rule of thumb, cut your losses when your investment has already lost 7 to 8 percent from your purchase price. If you cut your losses at 15 percent, you will need the stock to recover by 18% to break even.  If you sell your stock at 50 percent loss, you will need the stock to recover by 100 percent  just to break even.

There are growing risks that indicate that the market may be on its way to correct soon.  Because of so much money that is flowing into the market brought about by lower interest rates, investing in Philippine stocks has been more of liquidity driven rather than fundamentals driven.  The excess liquidity in the system has been propelling the market to euphoric levels.  Market players have turned into speculators from investors. When people start to ignore high P/E valuations and buy up stocks like crazy, trouble is not far behind. Sooner or later, this market bubble is going to burst and many people will be rushing to get out of the market.

As we approach the end of the first quarter, it will be interesting to see how the quarterly earnings results will turn out next month. A quick sampling of the top index stocks with at least 20x P/E and above shows that the average expected earnings growth rate this year is 23 percent. Will the first quarter earnings results align with market expectations? That is something to watch out for. If the results turn out to be disappointing, then expect the market to fall. Share prices will be falling until market adjusts to a lower P/E target.

Another risk to look out for is inflation. Declining inflation from 4.6 percent in 2011 to 3.1 percent last year helped push stock prices up. The low inflation environment is a  key factor that makes the market willing to pay a premium for market P/E  because there is a perception of quality in earnings growth. The growth that is not artificially caused by inflation, because it is low but by real demand.

In  February, the inflation rate has started to pick up and rose to 3.4 percent, the fastest in four months. Although this is still low by any comparison,  there is a probability that this trend will carry on. With so much money circulating in the system, increased consumer spending that will support our growing economy this year will likely drive inflation higher. Also, we have the forthcoming national elections when a lot of money will change hands. When inflation increases, the premium on market P/E declines.

Sell now while it feels good. Look for the opportunity to sell your stocks at a good price. Selling on strength every time the market makes rally is a good strategy to get out.

Henry Ong is registered financial planner of RFP Philippines. To learn more about financial planning and how to become RFP, attend a free personal finance talk on April 4, 7 p.m. at PSE Center, Ortigas. To reserve, e-mail at or visit

Get Inquirer updates while on the go, add us on these apps:

Inquirer Viber

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.

  • 0PinoyPride0

    If you really believe in the Philippine story, these price dips are only buy opportunities to average down and maximize profit on the rebound. Be greedy when others are fearful (per Warren Buffet).

    Be careful when you base your investment decisions on what analysts are saying. Do your own due diligence and act on it.

  • kunsabagay

    This goes counter to what bro Bo said to being a long-term investor instead of being a short-term trader.

  • Edel Ramilo-Peria

    Hi, Henry. How about setting target prices for buying and selling a particular stock? I think it would help Evan eliminate his fears and be more objective in investing. I hope this helps.

  • OFW_Investor

    if the price falls by 7 to 8 % after the initial purchase, all the investor has to do is review the basis of his purchase, if the decision is fundamentally sound, the investor should show conviction and make add more shares. if it falls further , say 20 to 30% , then go all in. The Investor is neither right nor wrong because the crowd disagrees with him, he is right because his data and reasoning is right. The market initially is a registration machine requiring only money but in the long run it is a weighing machine, tossing out the bad and rewarding the good.

  • OFW_Investor

    Rational Investors should welcome a fall in price as it allows them to buy more shares at an even lower price. We should buy our shares the same way we buy our food and not our perfumes.Re-invest the dividends .
    We have no view of the direction of the market and have no exit strategy. We do have an entrance strategy.
    Our Criteria for buying shares
    Leading or strong 2nd in the industry it is in with wide economic moat
    Management with owner like orientation
    Demonstrated earnings power
    Pays a dividend
    Available at an attractive price.

  • generalproblem

    kung may kita kana benta muna wag muna hintayin na tumiba ka dahil kasakiman na yan at sigurado ako lalo kang matatalo. ang stock market sa pinas ay mnipulated ng mga tycons at oligarrch sa atin na pinagkakakitaan ang stock market.

  • OFW_Investor

    Dont pay too much attention to what the market is currently doing. The PSE does not grow in a straight line. Investors should prefer a lumpy 15% than a guaranteed 2% offerred by banks. The question that will arise if an investor sells his stocks is , then what? For a long term Investor a fall in price is always a buying opportunity.

    • Jayson Barrientos

      You nailed it brother!

To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.

Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:

c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City,Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


editors' picks



latest videos