9 YEARS AND RUNNING
Manila International Auto Show (MIAS) is bigger than everBy Charles Buban
Philippine Daily Inquirer
The Manila International Auto Show opens its ninth edition on April 4 to 7, 2013, at the World Trade Center and Philippine Trade Center.
The after-Holy Week exhibit promises to be its biggest showing yet, with more than 300 cars on display, ranging from the latest subcompact hatchbacks to the toughest pickups and fastest sports cars.
In this year’s MIAS, Ford will unveil the all-new Ranger Wildtrak, Mazda will highlight their Skyactiv technology in the all-new Mazda6 executive sedan and Subaru will launch the new Forester, now with fuel-saving turbocharged engine technology and a new all-wheel drive system;
Russ Swift returns for a thrilling exhibition of precision driving behind the wheel of the new Subaru BRZ, Jeep will introduce the new Wrangler Moab, and iconic motorcycle brand Harley-Davidson makes its debut, MINI will unveil its latest addition to the family, Kia will feature a preview of the all-new Carens MPV., Peugeot will highlight their diesel technology and their thrilling RCZ sports car.
Mitsubishi Motors will also show off their lineup as they celebrate their 50th year in the Philippines and Tuason Racing will launch the Tuason Racing driver experience featuring cars powered by BMW M.
In 2012, MIAS welcomed more than 88,000 visitors. MIAS exhibition space is comprised of the World Trade exhibition hall and lobby of 10,000 m2 and the 4,000 m2 air-conditioned (east wing tent) annex building and some 6,000m2 of outdoor exhibit, test drive and stunt performance area.
With 4,000 m2 of indoor exhibition floor space at the Philippine Trade Training Center (PTTC) building, plus another 3,000 m2 of air-conditioned tent connecting the PTTC and WTC east wing tent hall, MIAS is still the country’s biggest annual motoring event.
Visitors can avail of special deals on cars and accessories and great financing deals through BPI Autoloans, the official auto loan partner of the MIAS.
Show highlights will include the Petron-MIAS Classic and Custom Car Competition; a photo contest and exhibit; and other celebrity driver appearances.
MIAS will be hosting the “Car of the Year Awards” gala evening on April 4, in cooperation with Car Awards Group Inc. (CAGI). The Automobile Association of the Philippines (AAP) will hold “Driver of the Year” awards night on April 5 at the same venue.