Greenovation at Manila FAMEPhilippine Daily Inquirer
The furniture sector will showcase anew the excellence and exceptional talents of Filipino designers and craftsmen when Cebu Next and Manila Now join Manila FAME International 2013 at SMX Convention Center in Pasay City from March 14 to 17. This exhibition will feature the latest innovations from well-established and internationally recognized designers as well as young upcoming talents using indigenous and sustainable product.
“The furniture industry was the second highest export earner in the Philippines last year. In order to maintain and grow these figures, it is essential that we promote our newest designs and latest collections to the local, regional and international markets, and events such as Manila FAME give us this platform,” said Christina Gaston, event chair for the furniture sector at Manila FAME.
Spring 2013 will once again see the three major furniture manufacturing regions (Cebu, Manila and Pampanga) come together as a united force to present their newest products in the Furniture Hall at Manila FAME.
One of the key messages at this year’s Manila FAME is the importance of environmental awareness and Green Innovation, this has even been demonstrated within The Hub, the activity center for the Furniture Hall.
The Hub will feature speakers from the different sectors of the furniture industry and has been designed by highly acclaimed furniture artist Daniel Latorre Cruz and architect Aya Maceda. This year it is made from gmelina timber and bamboos, pure sustainable materials to signify and support the new era of Greenovation for the Philippine furniture industry.
Topics to be discussed within The HUB include creative cities, designing for sustainability: reinventing the Mactan Cebu airport experience, innovative programs for green initiatives, sustainable design for the millennial.