Harley-Davidson opens Manila dealership with a loud bang


Harley-Davidson is now in the Philippines. In the year of its 110th anniversary, the legendary American motorcycle brand has opened its first dealership in the country—only the sixth in Southeast Asia.

Conceptualized and executed by Ace Saatchi & Saatchi, “Let Freedom Roar” was the theme of the day, starting with the official opening ceremony at the dealership located along Edsa in Quezon City. Doing away with the traditional ribbon, bolt-cutters were used to cut through steel chains to signify the launch. Special guests were Harley-Davidson Asia-Pacific’s vice president and managing director Marc McAllister, and director of sales and business development Frank Albrecht, Rick Riker, chief of Security Cooperation Division of the Embassy’s Joint US Military Assistance Group; and San Juan Mayor Guia Gomez.

There are already about 800 to 1,000 existing Harley-Davidson owners in the Philippines. They belong to different age groups that have an affinity for the Harley-Davidson lifestyle.

And now, the opportunity to own a Harley-Davidson in the Philippines has become easier.

“Nothing beats the kind of freedom riding a Harley-Davidson motorcycle gives you,” said Felix R. Ang, president of American Motorcycles Inc., the official distributor of Harley-Davidson in the country. “Harley-Davidson of Manila, as we are officially called, caters to the thousands of bikers and enthusiasts that have always dreamed of owning a bike that can give you serious power. Everyone knows no other bike roars the way a Harley can.”

From the showroom, a parade of 80 riders traveled to Bonifacio Global City in Taguig on their bikes. Their arrival at McKinley Parkway marked the start of an event that included the presentation of the latest Harley-Davidson motorcycles, a rock concert with The Dawn, General Luna, and The Jerks, and traditional outdoor American fare. The first customer of Harley-Davidson of Manila, film and commercial director Mark Querubin, also received his 2013 Black Softail Slim as a highlight of the event.

Afterwards, Querubin was joined by McAllister, Albrecht, Ang, and Harley-Davidson of Manila’s Greg Yu, Frankie Ang, Arthur Tan, Arthur Harrow and Tourism Secretary Mon Jimenez.

“Beyond the ‘roar,’ the kind of freedom Harley-Davidson represents includes the freedom of thought, adventure and self-expression,” Ang said. “And more importantly, it’s about brotherhood.”

In the Edsa showroom, a full range of Harley-Davidson models are available for purchase including the 2013 Motorcycle Units (International models) from Sportster, Dyna, Softail, Touring Models, V-Rod and CVO or Custom Vehicles Operations models, which are equipped with Screamin’ Eagle parts.

All existing units in the Philippines may also have their bikes serviced there. Harley-Davidson owners can even choose from a wide range of parts and accessories to customize their ride. More than just the bikes, longtime Harley-Davidson fans can find authentic riding gear, apparel, and merchandise at the dealership.

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  • Moonworshipper

    Does anyone know what are the prices of brand new line of Sportsters in HD Manila? Thanks! Welcome Harley Davidson!


      I don’t know. Hehehe!

      • Moonworshipper

        hehehe happy to note you’re in high spirits, tgm. Was just reading up on Harley Davidson big bikes in Manila dealership which openned 5 days ago. i couldn’t find the prices but when I finally found their new page after posting that inquiry, they still didn’t have their price list on their new 2013 models which I have been looking into the past few months on the used ones but was not happy with the prices then. This entry of HD in the Philippines will really boost our tourism. I want to own the low end which used to cost about $8k but cost almost 700k second hand here before this HD office openned. Now I undertand they selling start up price for brand new is only 600t.

        I intended to reply to your last posting on PDI on my comment but the power went out. I am using my wife’s notebook i borrowed. My battery is spent so I get by by just plugging in when there’s power. hehehe

        I’m getting really disoriented with the way discussions go at the PDI. I haven’t checked the florante song but will do that as soon as I get around to it.

        Take care. Hope the family is doing great. Cya.

      • TGM_ERICK

        You are a motorcycle rider pala!. In anyways be careful in using it. I’m happy to know that you’re family is doing fine. Is HD, the top of the line in motorcycle? i was expecting you to say so much about the Sabah affair for you live around it and perhaps have sme conne tions with the people involved. Umusog Konte is a nice OPM song. Pls. Listen, if you ould squeeze it in your sched. Ciao! :-D

      • Moonworshipper

        oooops! We’ve taken the wrong road, tgm. See you back at PDI. hehehe Sorry HOGS. Hope to join you one day. Thanks.

      • TGM_ERICK

        What does HOGS mean? :-D

  • Ronnie Olympia Dawal


  • Ronnie Olympia Dawal


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