Quantcast
Latest Stories

The all-new 2013 SL at the Oscars

By

It wasn’t just Hollywood stars that went to the Kodak Theater last Sunday as the entertainment industry celebrated the 84th Academy Awards. As Hollywood’s elite strutted towards the theater, another kind of star made sure it shone that evening as all eyes were glued to the TV watching the Oscars.

Mercedes-Benz chose this event to debut the airing of its new campaign for the all-new 2013 SL 550 Roadster, the sixth generation of the SL line, with a 60-second spot video ad themed “State of the Art” to coincide with this year’s Oscars airing.

“The new SL is totally redesigned with innovation and styling that breaks new ground in the category,” stated Steve Cannon, president and CEO, Mercedes-Benz USA. “The Oscars is a great moment to kick off this campaign, which artfully portrays the historical significance and beauty of the SL as the new model steps into the spotlight to create the next chapter in a storied legacy.”

The video starts off with the 1952 300 SL Carrera Panamericana racecar racing past a cheering crowd, then it gets passed by a 1960 300 SL convertible, and sequentially newer and newer SL models representing the next generation SL continue to overtake with the background evolving as well. As if it goes through a time warp, each setting represents a different era with the all-new 2013 SL taking the final lead, and Mercedes-Benz dubs it as “our most breathtaking model ever.”

Aside from last week’s Oscars premier, the ad will run for another six weeks to support the SL’s vehicle retail launch. Last year, both Mercedes-Benz and BMW were among the top 10 most effective advertising spots that aired during the 83rd annual Academy Awards.

Based on a study from Ace Metrix, it showed that automotive ads held four of the top 10 most effective ads during that event, with BMW and Mercedes-Benz positioned in the top spots. The study further noted that luxury automakers tended to take advantage of this event to showcase their 2011 models using 30-second ad spots.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: 2013 SL 550 Roadster , Mercedes-Benz , Motoring , Oscars



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
Advertisement

News

  • Camilla’s brother dies in US after head injury
  • Luisita farmers storm DAR compound
  • Trillanes, Ejercito confident they are not in Napoles’ list
  • Easterlies to prevail in Luzon, Visayas
  • Lacson eyes P106-B ‘Yolanda’ rehab masterplan
  • Sports

  • Mixers trim Aces; Painters repulse Bolts
  • Donaire junks Garcia as coach, taps father
  • ’Bye Ginebra: No heavy heart this time
  • UAAP board tackles new rules
  • Baguio climb to decide Le Tour de Filipinas
  • Lifestyle

  • Photos explore dynamics of youths’ sexual identity
  • 12th Philippine Food Expo set at the World Trade Center
  • No tourist draw, Malang the croc will remain wild
  • The best flavors of summer in one bite, and more
  • Homemade yogurt, bread blended with pizza, even ramen
  • Entertainment

  • Sony developing live-action Barbie comedy
  • California court won’t review Jackson doctor case
  • Return of ‘Ibong Adarna’
  • Practical Phytos plans his future
  • In love … with acting
  • Business

  • Facebook profits triple as mobile soars
  • Insular Honors Sales Performers at Testimonial Rites
  • Apple increases stock buyback, will split stock
  • Cost-recovery provisions for affected gencos urged
  • This time, BIR goes after florists
  • Technology

  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  • Viber releases new design for iPhone, comes to Blackberry 10 for the first time
  • Engineers create a world of difference
  • Opinion

  • Editorial cartoon, April 24, 2014
  • Talking to Janet
  • Respite
  • Bucket list
  • JPII in 1981: walking a tightrope
  • Global Nation

  • Filipinos in Middle East urged to get clearance before returning
  • PH seeks ‘clearer assurance’ from US
  • China and rivals sign naval pact to ease maritime tensions
  • What Went Before: Manila bus hostage crisis
  • Obama arrives in Tokyo, first stop of 4-nation tour
  • Marketplace