Latest Stories

Firm sets out to rid kids, young adults of unwanted scars


Every scar tells a story–perhaps a result of carelessness, memento of a daring adventure or even from physical deformity.

Its presence could leave physical as well as emotional marks. This is why undergoing a successful surgery to close the gap is just the beginning for children and young adults with cleft lip or cleft palate.

The goal of every “Operation Smile” medical mission is to fulfill every wish of parents that their afflicted child would have the chance to live a normal life. The two-week undertaking brings in not only surgeons, anesthesiologists, nurses and pediatricians but also dentists, speech therapists, child life specialists and even those who takes care of entertainment and preparation (the children awaiting operation are required to fast for about 10 hours, so one could imagine their restlessness prior to the procedure).

“We keep the children occupied during each mission with games and other forms of entertainment. We also tell the parents it’s not difficult to prevent some scars and reduce others,” explains Candice Silerio, A. Menarini Philippines senior brand manager.

A Menarini (formerly known as Invida Philippines Inc.), is the local affiliate of the Menarini Group, Italy’s leading research-based biopharmaceutical company.

The Menarini Group acquired Invida and its affiliated companies in November 2011, transforming Invida to Menarini Asia-Pacific to promote a unified brand in the global marketplace.

The company now markets one of the most innovative products that could effectively flatten and eventually remove scar marks, enabling the individual to forget the surgery or the fact that they once had a cleft lip or cleft palate.

Healed forever

“When you have a scar, especially one in a prominent place like the lip area, you wear the story of an injury or surgery directly on your body. While its remarkable for one to learn to accept such scars as a part of the past, one should realize that unlike most misconceptions that scars are irreparable, scars can be healed forever with the help of effective skin products imbued with innovative technologies and skin-savvy ingredients,” says Almira Calalang, A. Menarini Philippines marketing manager.

Scars largely develop because collagen deposition is more random during the healing stages. Its development varies greatly in quality and appearance as this depends on the individual, the nature of the trauma, the conditions of wound healing (the wound doesn’t need to be deep or severe for a scar to form).

Dermatix Ultra was developed to eliminate scars through a unique formulation that combines silicone, cyclopentasiloxane and a patented Vitamin C ester.

“This formulation is effective for the management and prevention of hypertrophic and keloid scars (these are raised ones that occur when the body produces too much collagen in the area). Dermatix Ultra has also been scientifically proven to manage scars resulting from trauma, burns and surgery. Although there has been marked improvement in old scars, this cream is most effective on new scars (under six months),” says Silerio.

She also says the cream forms a barrier against chemical, physical and microbial invasion of the scar site while assisting with hydration.

“This creates an environment, which allows better organization of the collagen and improves the physiological and cosmetic appearance of the scar,” Silerio explains.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: cleft palate , health and wellness , Operation Smile , scars

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


  • Mixed feelings for Gabriel Garcia Marquez in hometown
  • Korea ferry captain arrested, divers spot bodies
  • Enrile chief aide back in PH ‘to face charges’–report
  • Pakistan library named ‘bin Laden,’ as memory fades
  • US teacher fired over comment on black president
  • Sports

  • Duke’s Rodney Hood joining Jabari Parker in NBA draft
  • Phelps entered in 3 events at comeback meet
  • Boston prepares for huge wave of marathon visitors
  • Motivated LeBron James preps for postseason
  • Nadal ousted by Ferrer in Monte Carlo quarters
  • Lifestyle

  • Levine designs womenswear with help from fiancee
  • Gabriel Garcia Marquez, Nobel laureate, dies at 87
  • Ford Mustang turns 50 atop Empire State Building
  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • Entertainment

  • Myx TV premieres Asian American ‘docu-series’
  • A nutty finale for ‘Scandal,’ TV’s craziest show
  • EXO postpones release of mini album ‘Overdose’
  • ‘X-men’ filmmaker slams ‘fabricated’ sex attack claims
  • Singer Chris Brown’s bodyguard on trial in DC
  • Business

  • US commerce secretary spells out economic facet of ‘pivot to Asia’
  • Italy sells luxury state cars on eBay
  • Asian shares mostly up in quiet trade
  • Dollar up in Asia on US jobs data, Ukraine deal
  • Barbie doll has a problem
  • Technology

  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • OFW from UAE tests negative for MERS-Cov–health chief
  • Multicultural flock marks Good Friday in San Francisco
  • Las Vegas ‘Pinoy Pride’ fest hails Filipino heritage
  • Marking Jesus’ journey on Good Friday
  • Filipina accomplice arrested for fake bills in Malaysia
  • Marketplace