Latest Stories

Camry pulls a surprise in Korean awards


For a country that is fervently nationalistic, the news that Toyota Camry winning Korea’s Car of the Year award should come as a shock.

This is the first time a foreign model has earned this title since the award was presented three years ago by the Korean Automobile Journalist Association. The past two winners were Kia’s K5 in 2011 and the Hyundai i40 in 2012.

Even Toyota Korea president Hisao Nakabayashi was surprised announcing before Korean reporters that he felt great honor to win the award and was actually unexpected.

With a 8.25-percent market share in Korea (from just 4.78 percent in 2011), the Camry was second to only the BMW 525 as the top-selling foreign car in Korea in 2012.

The Camry earned the highest score of 78.75 points for its value on price, performance, safety and fuel efficiency. On top of that, Toyota’s Lexus GS and Prius Hybrid were No. 1 in performance and green-car categories, respectively.

Because of previous taxing policy that made importing cars almost impossible, Toyota only entered the South Korean market in 2010.

And despite strong competition from homegrown brands as well as German rivals, the Camry became one of the best-selling import cars in Korea last year. During the same period of winning the title, Toyota’s sales in Korea soared over 200 percent in 2012 compared to the previous year.

The seventh-generation Camry looks smoother than its predecessor, weighs much less although the length, width, height, and wheelbase remained unchanged. It offers a completely new nose that incorporates a refreshed headlight and grille design.

The interior is a big improvement, with much more soft-touch materials, color combinations and contrasting stitching that convey elegance.

In Korea, the Camry is available in 1.8-liter and Hybrid (with 2.0-liter engine) configurations (Here in the Philippines the Camry is available in a more opulent package of either 3.5 V6 or 2.4 configurations).

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: korea’s car of the year award , Motoring , Toyota camry

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


  • Obama due in Seoul as North Korea nuclear test fears grow
  • Hold departure order out vs Corona, Singson
  • Malaysia to release MH370 report–PM
  • Man found dead in Quezon City, alleged victim of summary execution–report
  • Aquino to lead Air Force turnover rites
  • Sports

  • Michael Phelps loses to Lochte in comeback meet
  • Sharapova advances to Stuttgart quarterfinals
  • Galedo caps ride of redemption
  • Beermen, Express dispute second semis slot today
  • Lady Agilas upset Lady Bulldogs in four sets
  • Lifestyle

  • ‘Recovered’ Banksy works on display ahead of sale
  • Marinduque: Visiting the ‘palm of the ocean’
  • First at Vatican in 60 years
  • How Jing Monis Salon gave Krissy the pixie
  • Want to be a supermodel? Work on your inner beauty, says Joey Espino
  • Entertainment

  • Paul McCartney to play at Candlestick concert
  • Kristoffer Martin: from thug to gay teen
  • Has Ai Ai fallen deeply with ‘sireno?’
  • California court won’t review Jackson doctor case
  • Cris Villonco on play adapted from different medium
  • Business

  • PAL hailed for ban on shark fin cargo
  • BSP to change tint of P100 bill
  • Nielsen sees car buying boom in the Philippines
  • How author of best-seller exposed ‘one percent’ economic elite
  • Bangko Sentral readies new bank lending rules
  • Technology

  • Cloud strength helps Microsoft earnings top Street
  • Vatican announces hashtag for April 27 canonizations
  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • Opinion

  • Editorial Cartoon, April 25, 2014
  • No deal, Janet
  • Like making Al Capone a witness vs his gang
  • MERS-CoV and mothers
  • A graduation story
  • Global Nation

  • China welcomes PH apology
  • Only 4 Etihad passengers not accounted for
  • Abandoned in Malta,15 PH seamen return
  • Senator hopes PH will also get same vow
  • HK victims to get P115M; traders raised money
  • Marketplace