Latest Stories

My Square Meter

A coffee-table book and the Seda brand


ELEGANT living room of Lhuillier residence

EXQUISITE HOMES and beautiful properties in our country and abroad are showcased in the limited edition, coffee-table book, “Home & Away.” Published by Lifestyle Asia magazine, the country’s first glossy and elegant book was recently launched at the Writers’ Bar of Raffles Makati.

“Home & Away” is a collection of features—all beautifully appointed interior spaces that reflect the lives and interests of its residents. The homes are not merely showcases, but also capture the distinctive lifestyles of the people who live in these private spaces.

Featured homes

One of the properties featured is the three-story home of architect and sculptor Carlo Calma. The color scheme of both the interior and exterior is a gradation of neutrals set in a mix of minimalist and modernist setting. Aside from the generous use of glass, Carlo has incorporated matte, stainless-steel finishes and leather with his eclectic mix of furniture.

Another spectacular home among the showcases is that of businessman Michel and Amparito Lhuillier in Cebu City. A breathtaking view of the Cebu countryside complements the fabulous sprawling home. Beautiful photos of the living spaces are also seen in the book.

Lifestyle Asia editor Anna Sobrepeña and husband Chito were joined by the rest of the publishing team, headed by One Mega Group chair Jerry Tiu. His daughter and managing editor, Cheryl, was also present to greet their special guests.

LHUILLIER dining room from Home & Away Book

Lifestyle Asia is the prestige title of One Mega Group. It set the pace in the industry by being the first to hold a corporate event in the newest luxury hotel in the country, the Raffles. The hotel formally opens this month, just a few more days away.

Seda BGC

February is also the time when the Seda Hotel in the Bonifacio Global City will be formally launched. The new, urban-lifestyle hotel, with 179 rooms, is the flagship in a series of Seda properties being launched by Ayala Land. The Seda brand will offer the advantages of location, excellent service and great value.

The cozy Seda BGC is right in the high-energy environment of Bonifacio High Street. Shoppers seeking out the myriad retail and dining options offered by the linear mall can unwind at the hotel lobby and restaurant.

The hotel’s streamlined lobby makes use of glass walls and an open layout. According to Seda group general manager Andrea Mastellone, Seda hotels have been envisioned to be integral parts of the vibrant Ayala Land communities blooming all over the country.

Clean and unembellished lines combine with casual chic to make the Seda look very welcoming. The airy guest rooms with high ceilings are designed to give its occupants an efficient and comfortable living environment.

Well-known Filipino architect Conrad Onglao designed the hotel. He uses a palette with basic neutrals in both the guest rooms and the rest of the hotel. The overall design intent, he explains, was to keep the surroundings simple and elegant, and to create artistic focal points with a local touch.

At the BGC Seda lobby, the focal points consist of artistic pieces by artisan Anne Pamintuan, furniture designer Kenneth Cobonpue, photographer and industrialist Jaime Zobel de Ayala and other Filipinos who have gained a global following. In the guest rooms, photographic interpretations of the emerging business district by established photographers provide points of interest.

CONTEMPORARY interiors of Seda Hotel lobby

Seda brand

In general, the Seda brand was envisioned to offer the best that the Filipino has to offer—not only in art and furnishings but also in service and best hotel practices, Mastellone emphasizes.

Other properties of Ayala Land Hotels & Resorts include Seda Centrio, Cagayan de Oro with 150 rooms. It is now operational and is a key destination of the Ayala Land-developed Centrio, a mixed-use project in the northern Mindanao city. Centrio includes a mall and offices.

Seda Abreeza, Davao, within the Abreeza mixed-use community in the Southern Mindanao capital, is set to open in the next few months while another Seda hotel in Nuvali, Laguna, will be completed by the last quarter of the year. It’s great to see how the country’s premier real estate developer, the Ayala group, is making a renewed investment in hotels in our country.

Follow @tessavaldes on Twitter or e-mail her at seaprincess@inquirer.com.ph.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Bonifacio Global City , column , houses , interior spaces , property , seda hotel , tessa prieto-valdes , ‘home & away’

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


  • Pro-Russian insurgents hold journalist hostage
  • UN heads say Syria aid needs ‘largely unanswered’
  • Captain who left doomed ferry had 40 years at sea
  • UK woman held for murder after children’s bodies found
  • Washington calls S. Sudan violence an ‘abomination’
  • Sports

  • UP nips St. Benilde; Adamson blasts RTU in Filoil women’s caging
  • Kevin Garnett responds to Raptors’ GM F word
  • Albert Pujols hits 500th HR of major league career
  • UST posts twin kill in Filoil pre-season cup opening day
  • Wizards beat Bulls in OT to take 2-0 series lead
  • Lifestyle

  • Entering the monkhood a rite of passage
  • Haneda International Airport: A destination on its own
  • Wanted: Beauty queen with a heart that beats for the environment
  • Kim Atienza: At home with art and design
  • Life lessons I want to teach my son
  • Entertainment

  • Bollywood Oscars, film stars come to Florida
  • Ex-Fox exec denies allegations in sex abuse suit
  • Kris Aquino backtracks, says Herbert Bautista and her are ‘best friends’
  • Summer preview: Chris Pratt enters a new ‘Galaxy’
  • Bon Jovi helps open low-income housing in US
  • Business

  • Toyota sells 2.58 million vehicles, outselling GM
  • McDonald’s 1Q profit slips as US sales decline
  • SEC approves SM’s P15B retail bond offer
  • $103M Vista Land bonds tendered for redemption
  • Oil slips to $102 as US crude supplies seen rising
  • Technology

  • Engineers create a world of difference
  • Bam Aquino becomes Master Splinter’s son after Wiki hack
  • Mark Caguioa lambasts Ginebra teammates on Twitter
  • Brazil passes trailblazing Internet privacy law
  • New York police Twitter campaign backfires badly
  • Opinion

  • One-dimensional diplomacy: A cost-benefit analysis of Manila’s security deal with Washington
  • No ordinary illness
  • Reforest mountains with fire trees and their kind
  • Day of the Earth
  • When will Chinese firm deliver new coaches?
  • Global Nation

  • Palace thanks Estrada for successful HK mission
  • Hong Kong accepts PH apology; sanctions also lifted
  • China won’t budge, wants PH gov’t to apologize to HK
  • Cha cha train to follow Obama visit?
  • No word yet on inking of US-PH defense pact during Obama visit
  • Marketplace