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Next-level prestige for the next-gen Rockwell

/ 10:49 PM January 25, 2013

In just 17 years, Rockwell has managed to make a glimmering horizon. After changing the standard of luxury living and lifestyle, Rockwell is considered one of the icons and pillars in leading premium property developments in the industry. It has created artworks with every development and establishment, making luxury properties designed with industry expertise from both here and abroad.

This 2012, Rockwell raises the curtain for its latest masterpiece, the Proscenium. Marking the expansion of Rockwell Center in the property formerly known as the Colgate-Palmolive Philippines headquarters, the Proscenium will set a 3.6-hectare stage for a whole new standard of living. It is set the bar for the next level of prestige for the next-generation Rockwell.

“Rockwell is proud to bring a rare luxury to its discerning market,” says Valerie Soliven, senior vice president for Sales and Marketing of Rockwell Land. “Staying true to Rockwell’s reputation of creating not only buildings, but works of art, the Proscenium promises to be like no other in the intricacy of its design and its promise of delivering luxury.”


Designed for next-gen

Rockwell has truly created for itself an unmistakable signature of impeccable details and eye-catching architecture. Situated amid the first-class services and facilities of the Rockwell Club and fashionable Manila’s select brands and dining spots in the Power Plant Mall, the Proscenium offers exceptional residential units. These sought-after units (already with a waiting list) offer a much larger living space to give the next-generation Rockwell residents more space and freedom to handcraft units according to their lifestyle.

With cuts as big as 300 square meters and an average of only four units per floor for the first two towers, the Proscenium is designed specifically for those seeking the privacy and subtle yet unmistakable elegance of the Rockwell Lifestyle but taken to a whole new level as only Rockwell can.

Designed by the most prominent names in the global arena of architecture and design, the Proscenium proudly bears the distinct styles and collaboration of the top names both locally and abroad. Internationally acclaimed architect Carlos Ott, famous for L’Opera de la Bastille in Paris, will be working with Rockwell’s partners Pimentel, Simbulan, Rodriguez, and Partners (PRSP) and renowned interior designers Butch Valdez and Alice Erfe.

Unique feature, amenities

Inscribed with the Rockwell mark of stunning design, the Proscenium will have its unique feature of cascading waterfalls in drop-off areas and amenities exclusive to its residents. The rare luxury the residential units offer will extend to the kind of amenities the development will have.

Five-star private amenities such as reflecting pools, private lawns, a game room and a gym with state-of-the-art facilities  will be exclusively available to those who have made the Proscenium their home.

With Rockwell already known as being “the address of fashionable Manila,” the Proscenium will not be complete without a retail row lined with unique luxury brands and fine-dining restaurants to bring gourmet and style to the prestigious address.


Safety and security are of course the other unmistakable trademarks of every Rockwell development and the Proscenium will have the same stamp of excellence. A CCTV system, security personnel trained by the National Red Cross, 100-percent standby energy power and a reliable fire detection system ensure the safety and security of the Proscenium residents, their loved ones and guests.

With the Rockwell Center’s prestigious towers proudly bearing the names of the most illustrious names in the local art scene, the Proscenium adds to the lineup of the Lopezes’ architectural tributes to the Philippine arts. With a name meaning “in front of the scenery,” the Proscenium sets itself further apart by adding a cultural component to the already dynamic Rockwell lifestyle.

Undeniable signature

Carlos Ott’s undeniable signature in creating theaters and world-famous opera houses will definitely be visible in the Proscenium.

A state-of-the art performing arts theater standing as an anchor within the property, will be the home of world-class cultural performances, and will bring high drama to the daily routine of the Rockwell resident. A first in Makati, the theater will seat 600 and will feature sophisticated facilities to serve as the backdrop for exceptional art.

Bringing art even closer to their home is a mini-theater situated by the five first-class residential towers, so residents have quicker access to their regular dose of the arts. With these world-class facilities designed to bring art and culture to the next-generation Rockwell, the Proscenium makes its mark among the already iconic Rockwell developments.

With art, design and living brought together in a perfect symphony of a premium lifestyle, the Proscenium will be a rare find in the city, a luxury reserved only for the new-generation Rockwell.

Visit the Glass House in front of the Power Plant Mall for inquiries.

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