Quantcast
Latest Stories

BMW dominates premium automotive segment with 33% market share



Asian Carmakers Corp. (ACC), the official importer and distributor of BMW in the Philippines, solidifies its No. 1 position in the luxury segment, achieving the lion’s share of the market for 10 straight years. BMW finished 2012 with a 33-percent market share in the luxury segment, mirroring a global trend that saw the BMW Group, which posted an 11-percent increase year on year, in its highest record ever.

“We thank the Filipino market for embracing BMW, granting us the honor to be the undisputed leader in the luxury-vehicle segment for a decade.   This gives us a reason to celebrate and strive more to give the best that BMW has to offer to the Philippines,” said Maricar Parco, ACC president.

2012 is a banner year for BMW as it broke new grounds and set new records.

In June 2012, BMW posted its highest sales of 106 units, dominating the segment with a 41-percent market share that month.

In the first half of 2012, BMW held the groundbreaking ceremony of its fourth dealership in Metro Manila, at the Eton Centris in North Edsa, which is set to be operational this year.

Expanding its footprint, BMW also inaugurated two dealerships outside Luzon: the Autowelt BMW in Cebu and the Autobahn BMW in Talisay, Bacolod, bringing the tally of BMW dealerships to seven nationwide.

Major product launches

To keep in step with evolving market preferences, BMW held two major product launches in 2012. In the first half of the year, BMW launched the All-New BMW 3 Series, the bestselling vehicle in the BMW vehicle line-up. In September, BMW launched the All-New BMW 6 Series Gran Coupe, the first four-door coupe in the history of the BMW brand.

Beyond providing a luxurious driving experience to clients, BMW also took to heart its role as a good corporate citizen in 2012. In May, it served as the official premium mobility sponsor at the 45th Annual Meeting of the Asian Development Bank, the Philippines’ biggest economic event hosting of the year. BMW provided a fleet of BMW 5 Series vehicles to visiting heads of state for this event.

BMW also provided support for the Jose Ch. Alvarez Technology Complex in Xavier University-Ateneo de Cagayan, a P72.3-million modern technological education facility, in order to bring the skills of Filipino technicians to world-class standards.

At the core of BMW’s growth in the Philippines is the strength of its products, the key to BMW’s success.

The 3 Series, BMW’s biggest volume driver whose sixth-generation model was introduced to the Philippines in May, continues to be the segment leader with a 38-percent market share for 2012, making it the highest-selling model and brand in its class.

The 5 Series, on the other hand, posted a 39-percent year-on-year growth and dominated with a 37-percent market share for the year.

“We are very proud of the success of the 3 Series and 5 Series in the past year. The market leadership of these two models affirms the solid reputation of the BMW brand: the 3 Series in terms of sporting prowess, elegance and comfort; and the 5 Series when it comes to fuel efficiency, safety and unparalleled performance,” said Glen Dasig, ACC executive director for sales and marketing.

“This is just the beginning; we hope that  our success and leadership in the past ten years will be  a foundation and a promise of even better services and products in the coming years,” Parco said.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: auto , BMW , Motoring



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
Advertisement

News

  • ‘I’ll make it,’ says young ferry passenger to family
  • Bad weather halts rescue after deadliest Everest disaster
  • Gigi Reyes has no other option but to turn state witness — Santiago
  • US weighing military exercises in Eastern Europe
  • Rains loom in Surigao as LPA nears
  • Sports

  • Nick Calathes suspension a reminder of supplement risk
  • Teague scores 28 as Hawks soar past Pacers in Game 1
  • Warriors beat Clippers in playoff opener
  • Pacquiao top Mayweather contender
  • Rain or Shine, Ginebra clash for No. 6 spot
  • Lifestyle

  • Noli Yamsuan, Cardinal Sin’s ‘official’ photographer: ‘I could smell the aftershave lotion of the Pope’
  • Simplifying and lightening life
  • Where to go for Easter night-out
  • Joe de Venecia visits the Queen Mother of Cambodia
  • Fashionistas flock to designer’s wedding
  • Entertainment

  • Show-biz celebrities’ other choices of summer getaway
  • Why ‘Noah’ can’t dock his ark at Philippine theaters
  • Acclaimed artist goes wild while on holiday
  • Believing in this mermaid
  • Missing Xian
  • Business

  • Top-selling insurance agent opens her dream café
  • Connecting and transacting with one another
  • Building wealth for health
  • Why Mandaue Foam buys, rather than rents, space
  • A workplace of new possibilities
  • Technology

  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Opinion

  • Epiphany
  • Unpaid creditor vs distressed debtor
  • Moving on
  • From culinary desert to paradise
  • Response to China: ‘Usjaphil’
  • Global Nation

  • Asia seeks Obama’s assurance in territorial spats
  • Cesar Chavez movie sparks memories of Fil-Am labor leaders
  • Filipinos in US poised for success
  • Visas for priests and other faith leaders
  • DOH to continue tracking co-passengers of OFW infected with MERS virus
  • Marketplace