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Philippine water brand hits Africa

/ 04:28 PM January 12, 2013

While water is scarce in many regions around the world, it is refreshing to note that Filipino purified water brand Crystal Clear, one of the more popular bottled drinking water brands in the Philippines, is now serving the water-challenged African region, starting with a thriving market such as Sierra Leone.

The brand now operates a water station there, thanks to a joint venture between local firm Peninsular Innovative Group and Solerex Water Technologies Inc., the company that operates Crystal Clear. Together, they created Solerex Peninsular Ventures (SPV), and the first Crystal Clear water station in the West African region, located at Kissy Road along the eastern end of Freetown, was born.

The company will provide water supply, treatment, desalination, and storage solutions for both commercial and industrial projects in Freetown, Sierra Leone’s capital city, acknowledged as the country’s urban, economic, financial, cultural, educational and political hub.


Jose Antonio “Che” Soler, President and Chief Executive Officer of Solerex Water Technologies Inc., says it succinctly: “We are proud to be in Sierra Leone, a first for a Filipino company, and a water firm at that. We all know that many African countries lack potable drinking water, which is really bad since they have a very hot climate and also contributes to the prevalence of many ailments. With this new venture, we hope to be able to provide Africans, at least in Sierra Leone, access to safe and quality drinking water.”

Soler says they are here to help the people of Sierra Leone in terms of providing them water that is safe for their families to protect them from water scarcity-related diseases.

Peninsular Innovative Group CEO Yakama Jones expresses delight that now, more Sierra Leonians will have readily available water that is not only pure and safe to drink but also affordable. “We are happy that Solerex partnered with us in our objective of eradicating water-borne diseases and bring to our country cleaner water and thus save more lives.”

She adds that Solerex’s advanced water treatment technology enables them to treat water collected from rain, wells, streams and other potential water sources and make it more potable and safe to drink. This comprehensive and world-class water filtration process includes mechanical pre-filtration, multimedia filtration, activate carbon, water softener, 5-, 10- and 20-micro cartridge depth filtration, reverse osmosis membrane hyper-filtration, ozonation and post-carbon activated filtration.

Solerex is no stranger to the water purification business, having been involved in it for more than 25 years already and an established presence in major countries in Asia, including Indonesia and Malaysia and of course, the Philippines.

Their leading brand of purified drinking water, Crystal Clear, which surpasses US-Grade Quality standards of water with their state-of-the-art Reverse Osmosis SLX Systems that eliminate inorganic minerals and chemicals, is now found in most homes and offices nationwide.

For more about Crystal Clear water and franchising opportunities, visit

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TAGS: Africa, Crystal Clear, Investment, Sierra Leone, venture, water
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