P20-B entertainment hub to rise from former racetrack

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Property giant Ayala Land Inc. unveiled Friday a P20-billion, five-year development plan for a new urban entertainment hub called “Circuit Makati,” which will rise on the former Sta. Ana racetrack owned by horse-racing operator Philippine Racing Club Inc.

“Circuit is Ayala Land’s 21-hectare integrated, mixed-use development anchored on entertainment experiences that brings together Ayala Land’s various product lines—Alveo for residential, Ayala Malls and offices and Ayala Hotels,” ALI president Antonino Aquino said.

The name “Circuit Makati” was coined in honor of the Sta. Ana racetrack, Makati’s heritage as a former “racing circuit.” ALI said the “circuit” also connotes energy, vibrancy and excitement.

ALI has ruled out incorporating gaming in the development or any other future projects. Circuit, for instance, is envisioned to focus on family-oriented entertainment. “We know that sometimes, there are other risks involved. We feel that we could sustain our high-growth trajectory without going into gaming,” Aquino said in a briefing.

The new development will feature the Circuit Theater, a 1,500-seater performing arts venue envisioned to showcase Filipino world-class talent and feature “Broadway-type” entertainment. It will also have “Circuit Lane,” an interactive walk with a multipurpose black box for more intimate shows, recitals, workshops and parties. The interactive walk will span across the entire length of the district, highlighted by a water feature flanked by retail and leisure shops. There will also be a Circuit Events Grounds, intended to be a venue for various concerts, dance and theater performances, fashion shows, exhibits as well as outdoor sporting events such as football.

The first phase of the Circuit development to be unveiled this year will include a two-hectare open grounds area that can accommodate up to 20,000 people in a single event. The international-sized football turf will be operational by the fourth quarter of this year. ALI plans to put up a football school in the area, which will also offer other sporting activities like karting and skating.

“The Circuit Event Grounds will feature a 2,000-square meter canopy area which can house up to 1,000 people and is set to be the preferred entertainment venue in the metro, hosting numerous outdoor events and activities providing fun for all,” said Mel Ignacio, project development head.

By next month, Alveo Land is also set to launch its residential projects at Circuit Makati while the mall and retail developments are expected to begin construction next year.

ALI officials announced that the complex would have eight to 10 residential towers within the next 10 years, initially carrying the Alveo brand. But the group plans to bring in other brands as well, including Ayala Land Premier. Each tower will offer 400 to 450 residential units. Alveo is set to launch the first 40-storey tower next month.

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  • http://profile.yahoo.com/H4INAGLB7BOCJ4EVP3ZWJQRQ74 itsumo

    Well, ito ang sagot sa problema natin noon. Minsan tayong mga pinoy mag abroad just to entertain other nations. Then now they must come to Philippines to just have some fun. Time will come that less entertainers going abroad due to the projects like this.

  • http://pulse.yahoo.com/_5QYMLPTOC3C2UE6EYMGXC2AEKM magku

    I like the idea of setting up Football schools, karting, skating and other job creation.  Hopefully this is not only for the “can afford”.  We need concrete solutions to energy, natural disasters, poverty, and so forth. Ayala should invest or prioritize in developing Manila or the entire PHL to minimize flooding by building an underground football size drainage system for flood control just like the one in Japan and now in Hong Kong.

    • aelic divera

      They did not invest P20B for charity purposes.  Ayala has no responsibility over the problem of Manila, it is the government’s function. Anyway Ayala has a foundation for charity.

  • http://pulse.yahoo.com/_KF2TCBJ2AUC7VIPR3TACWUGITE Rednaxela VD

    I wonder how they would solve the flooding in that area.  Cnt get entertainment when you cant get to the place

  • superpilipinas

    They spend P20 Billion for entertainment…. while rich people of other Asian countries venture into  local design and manufacturing of cars, ships, and aircrafts.

    Pinoys have become junkies of the entertainment industry.

    • http://profile.yahoo.com/HMMV3QAUKGZJZWR5RZESCLSQE4 James

      I agree with you superpilipinas, pinoys hv indeed become entertainment junkies and this may be the case still we can see that it’s business competition with the SM’s of the Sy’s that is happening, (e.g. MOA) and looking at the positive side the jobs this will generate is enormous, don’t you think?

    • http://mikkieugenio.tumblr.com/ Paul Eugenio

      Hell we need an entertainment CBD in the metro, and not just that, a proper venue for the arts. Hope Circuit will give space to budding indie writers, performers etc. and not just your usual amigo/amiga ballet, orchestras and elite stuff.

    • aelic divera

      It is about the enormous job that it will provide to the people not that whatever senseless thing you think. How can we build cars no one ever like building nuclear power plant? Nuclear power plant can provide enough power for manufacturing plants and reduce electricity cost, Japan has it and planning to build more and retire the old ones while China is building the biggest nuclear power plant in the world. So we will find our luck on other ways besides manufacturing.

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