Jetti redesigns outletsBy Riza T. Olchondra
Philippine Daily Inquirer
Jetti Petroleum Inc. is launching a new “look” for its retail stations with two pilot stations already taking on new color and design.
The company says its outlets in San Pedro, Laguna, and Molino Boulevard in Bacoor, Cavite, have been retrofitted. Jetti has 79 stations.
“The new look heralds the coming 2013, as a symbol of new and better things to come for Jetti,” corporate affairs manager Leo Bellas says.
“Other stations will be renovated and retrofitted one at a time and phase by phase to sport the new look as well.”
Up next for renovation are new stations in Western Visayas including Iloilo, Davao, and Bacolod. All 79 stations will have been retrofitted “in two years’ time,” Jetti says.
The two pilot retail stations now have a new fascia or roof trim color and design, Bellas says. In lieu of the curved, all orange fascia, the station forecourt canopy now has a flat, champagne gray-colored fascia (silver-like color) with lighted orange band near the top of the fascia.
The change in fascia color subdued and softened the dominant orange color of the station, with the champagne color of the fascia giving the look a more classic edge. The orange, green and yellow trademark colors of Jetti are still noticeable and apparent.
The Jetti logo has also been revised for a bolder appearance. Product spreaders, located directly above the product dispensing pumps, now have a sleek and slimmer design.
From the usual “flip-type” with background lighting, the new Jetti price board has LED lighted prices. The appearance of the logo on the primary sign was also changed. Canopy lights are also now more energy-efficient using LED lighting versus the former metal halide types.
“Our change in visual identity is a reflection of how we will be more innovative and energetic next year in the way we do business. We definitely look forward to a fresh, exciting start,” Bellas says.
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